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H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Case HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Starting at €8.20
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Keroche (E): Considering Additional Capacity
Casadesus-Masanell, Ramon; Armerding, Pippa TubmanCase HBS-720394-EStrategyThis case describes Keroche's growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche's share of the Kenyan beer market from slightly over 1% to 20%. In 2010, Tabitha Karanja had invested US$2.5 million in a PET bottling line to increase capacity of Keroche's vodka drinks. However, in 2010, the government had p...Starting at €5.74
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KITEA (E): IKEA's Opening Day
Casadesus-Masanell, Ramon; Yucaoglu, GamzeCase HBS-719422-EStrategyThe case opens in 2016 as Amine Benkirane, CEO of the furniture retailer KITEA, observes KITEA's dormant sales on the day IKEA opens its first store in Morocco. It then provides information on IKEA's Morocco store, as well as a detailed pricing comparison between IKEA products in Morocco and elsewhere and similar products sold by KITEA. The case then asks whether KITEA had any chance to compete with IKEA under the current circumstances, taking in...Starting at €5.74
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Airbus frente a Boeing (E): 2001
Casadesus-Masanell, RamonCase HBS-708S05Knowledge and CommunicationComplementa el caso (A). Para maximizar su eficacia, los casos de color deben imprimirse en color. Un resumen no está disponible para este producto.Starting at €5.74
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WWF y Greenpeace: dos estrategias para salvar el océano Ártico
Mitchell, Jordan; Sastre Boquet, Isaac; Vroom, Godefridus Johannes Theodorus; Casadesus-Masanell, RamonCase SM-1677StrategyEste caso describe las dos ONG ecologistas más importantes: WWF y Greenpeace. Presenta los enfoques dispares que tienen estas organizaciones respecto a la protección del océano Ártico. Y pregunta hasta qué punto las dos ONG, que tienen objetivos similares pero estrategias diferentes, deberían colaborar. Finalista del premio Financial Times Responsible Business Education Awards, 2022.Starting at €8.20
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WWF and Greenpeace: Two Strategies to Save the Arctic Ocean
Mitchell, Jordan; Sastre Boquet, Isaac; Vroom, Govert; Casadesus-Masanell, RamonCase SM-1677-EStrategyThis case describes the two leading environmental NGOs: WWF and Greenpeace. It discusses these organizations' different approaches to the preservation of the Arctic Ocean. It asks to what extent these two organizations, with very similar goals but very different strategies, should collaborate. Shortlisted for the The Financial Times Responsible Business Education Awards, 2022.Starting at €8.20
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Airbus vs. Boeing: (A), (B), (C), (D), (E), and (F), Teaching Note
Casadesus-Masanell, Ramon; Voigt, Erich Alexander; Mitchell, JordanTeaching Note HBS-710405-EStrategyTeaching Note for [707447], [707448], [707449]. [707450], [707451], and [707452].Starting at €0.00
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Competir mediante modelos de negocio (C): Interdependencia, interacción táctica e interacción estratégica
Casadesus-Masanell, Ramon; Ricart Costa, Joan EnricCase HBS-711S24StrategyStarting at €5.74
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Case HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Starting at €8.20
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How to Design a Winning Business Model
Casadesus-Masanell, Ramon; Ricart, Joan E.Article HBS-R1101G-EStrategyMost executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common mistake, the authors' studies show, is enterprises' unwavering focus on creating innovative models and evaluating their efficacy in standalone fashion-just as engineers test new technologies or products. However, the success or failure of a company's business model depends largely on how it interact...Starting at €8.20