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Cinco pasos para motivar a tus empleados
Almandoz, John; Lee, Yih-Teen; Ribera, AlbertoArticle ART-3171Leadership and People Management¿Cuál es el propósito más importante de tu empresa? Si se reduce a ganar dinero, podría ser insuficiente; en general, ni inspira a los trabajadores ni genera un impacto duradero. Además del económico, deberías tener otro objetivo. Este debería estar centrado en los demás y regir e inspirar el comportamiento y la motivación de los actores de la empresa en pos de una finalidad ligada sobre todo a sus beneficiarios, incluidos los clientes y la socie...Starting at €8.20
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Nuevos tiempos: Haier en Japón (A)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCase DPO-264Leadership and People ManagementFundada en 1984 por Zhang Ruimin, CEO actual de la compañía, Haier ha crecido rápidamente y ha pasado de ser una pequeña fábrica de frigoríficos en Qingdao, China, a ser un líder mundial en el sector de los electrodomésticos. Como una de las marcas más valoradas de China, Haier diseña, fabrica y comercializa diversas líneas de electrodomésticos, como frigoríficos, aparatos de aire acondicionado y lavadoras, en más de cien países. Desde 2006 Haier...Starting at €8.20
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The Responsible Manager (Spanish version)
Prahalad, C.K.Article HBS-F1001GLeadership and People ManagementManagers must remember that they are the custodians of society's most powerful institutions, and as such they must hold themselves to a higher standard. They must strive to achieve success with responsibility. He offers 11 specific pieces of advice intended to spur his listeners to reexamine their values before plunging into everyday routines. Among them are 1) Display a commitment to learning and developing yourself. 2) Put personal performance...Starting at €8.20
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Serving the World's Poor, Profitably (Spanish version)
Prahalad, C.K.; Hammond, AllenArticle HBS-R0209CEconomicsBy stimulating commerce and development at the bottom of the economic pyramid, multinationals could radically improve the lives of billions of people and help create a more stable, less dangerous world. Achieving this goal does not require MNCs to spearhead global social-development initiatives for charitable purposes. They need only act in their own self-interest. How? The authors lay out the business case for entering the world's poorest market...Starting at €8.20
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Leadership Development With Impact
Ibarra, Herminia; Lee, Yih-Teen; Liao, Yuan; Auricchio, Giuseppe; Káganer, EvgenyDossier DOS-26-EInformation Technologies, Leadership and People ManagementFeeling adrift? The illuminating ideas in this dossier will help you set a course to take your leadership higher.Starting at €15.00
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Innovation's Holy Grail
Prahalad, C.K.; Mashelkar, R.A.Article HBS-R1007N-EStrategyAffordability and sustainability, not premium pricing and abundance, are the new tenets of effective innovation. Westerners are struggling with the shift in mind-set, but a few emerging-market pioneers are showing the way: They're designing inexpensive products and manufacturing them with so little capital and on a scale so vast that their prices-1 cent for a one-minute telephone call, $2,000 for a car-are the lowest in the world. Nowhere is this...Starting at €8.20
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Best Practices Get You Only So Far
Prahalad, C.K.Article HBS-F1004H-EBenchmarking best practices allows enterprises to catch up with the competition, but it won't turn them into market leaders. Organizations become winners by spotting big opportunities and inventing next practices. Executives can unearth opportunities by identifying big problems that their companies will benefit by tackling. They must ask six questions: (1) Is the problem widely recognized? (2) Does it affect other industries? (3) Are radical inno...Starting at €8.20
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Jordi Viñolas: Recruitment for New Spin-Off (A)
Campos Capelastegui, Joseba; Lee, Yih-TeenCase DPO-133-ELeadership and People ManagementJordi Viñolas, General Manager of CEIT, had to find a specific person to start a new company. He had to clearly define the profile of the person, and select the candidates so as to make sure the new company could run smoothly. Information about the company, its products and the nature of its work are provided so that readers may help Jordi make the right decision.Starting at €8.20
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Unleashing the Power of Purpose
Almandoz, John; Lee, Yih-Teen; Ribera, AlbertoArticle ART-3171-ELeadership and People ManagementWhat's the main purpose of your business? If it's just to make money, you may find yourself coming up short, as that is generally not what inspires workers or generates lasting impact. Your business should be oriented toward some other-centered goal, in addition to making money, which will not only guide but inspire the behaviors and motivations of company actors toward some end that is primarily concerned with the organization's beneficiaries, i...Starting at €8.20
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Cocreating Business's New Social Compact
Brugmann, Jeb; Prahalad, C.K.Article HBS-R0702D-EEconomicsThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Moving beyond decades of mutual distrust and animosity, corporations and nongovernmental organizations (NGOs) are learning to cooperate with each other. Realizing that their interests are converging, the two sides are working together to create innovative business ...Starting at €8.20