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Marketing Reading: Pricing Strategy, Teaching Note
Dolan, Robert J.; Gourville, John T.Teaching Note HBS-8204-EMarketingTeaching Note for Product #8203.Starting at €0.00
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Four Products (2008): Predicting Diffusion, Teaching Note
Gourville, John T.Teaching Note HBS-510113-EMarketingTeaching Note for 508103.Starting at €0.00
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Lomography: Analog in a Digital World, Teaching Plan
Gourville, John T.Teaching Note HBS-516109-EMarketingThis teaching plan is designed to be used in conjunction with the case "Lomography: Analog in a Digital World," HBS No. 516006 and its related products to help faculty deepen students' comprehension of business issues and energize classroom discussion.Starting at €0.00
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New York Life and Immediate Annuities, Teaching Note
Gourville, John T.; Rotemberg, Julio J.Teaching Note HBS-510094-EMarketingTeaching Note for [510040].Starting at €0.00
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Marketing Reading: Consumer Behavior and the Buying Process
Gourville, John T.; Norton, Michael I.Teaching Note HBS-8168-EMarketingTeaching Note for product #8167.Starting at €0.00
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Cree Inc.: Introducing the LED Light Bulb, Teaching Note
Gourville, John T.; Norris, MichaelTeaching Note HBS-516043-EMarketingTeaching note for case 515026. This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy module to explore the drivers of diffusion for an innovative new product. In turn, an understanding of such drivers should allow students to develop...Starting at €0.00
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The London 2012 Olympic Games, Teaching Note
Gourville, John T.; Bertini, MarcoTeaching Note HBS-511027-EMarketingTeaching Note for 510039.Starting at €0.00