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Fake News at DER SPIEGEL (C): Organizational Changes
Dey, Aiyesha; Heese, Jonas; Labruyere, ToniaCase HBS-120005-EAccounting and ControlThis (C) case complements the case "Fake News at DER SPIEGEL (A)".Starting at €5.74
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Accounting Outages at Plug Power? (C)
Heese, Jonas; Pacelli, Joseph; Barnett, JamesCase HBS-124019-EAccounting and ControlSet in June 2023, the C case explores Plug Power's recovery from its financial restatements, how it benefited from government subsidies, and new strategic alliances.Starting at €5.74
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Accounting Fraud at Tesco Stores (C)
Heese, Jonas; Srinivasan, Suraj; Kelley, JuliaCase HBS-120034-EAccounting and ControlThis case serves as a complement to the case "Accounting Fraud at Tesco Stores (A)".Starting at €5.74
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Ball: EVA Driving the World's Leading Can Manufacturer (C)
Heese, Jonas; Pinckney, SusanCase HBS-124004-EAccounting and ControlBall used Economic Value Added analysis to determine if it should open a new metal can manufacturing facility, which mandated closing two recently acquired factories, or recapitalize and update the two legacy factories.Starting at €5.74
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Fake News at DER SPIEGEL (A), (B) and (C), Teaching Note
Dey, Aiyesha; Heese, JonasTeaching Note HBS-120064-EAccounting and ControlTeaching note for cases 120001, 120002 and 120005.Starting at €0.00
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCase HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Starting at €8.20
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Branding Yoga, Teaching Plan
Deshpande, RohitTeaching Note HBS-512079-EMarketingTeaching Plan for 512025.Starting at €0.00
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCase HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Starting at €8.20
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20