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Amazon and Future Group: Rethinking the Alliance Strategy
Meeta DasguptaCase IVEY-9B16M108-EStrategyIn 2014, the chief executives officers of Amazon and Future Group led their companies into an alliance that, while initially successful, encountered some difficulties in regards to discounts on their retail products. With the global retail industry standing at US$25.4 trillion in 2016, and the percentage of which e-commerce made up 7.4 per cent, the partners would have to decide if they should resolve their conflict and remain allies, or if they ...Starting at €8.20
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Expanding Ecommerce at Technos
Teixeira, Thales S.; Deshpande, Rohit; Costas, Ruth; Zogbi, PriscillaCase HBS-517078-EMarketingTechnos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment of evolving the company's marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from retailers. In 2016, the company was about to re-launch its master brand's website. But the more time passed, the greater were the discrepancies between what the marketing, commerci...Starting at €8.20
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Branding Yoga
Deshpande, Rohit; Herman, Kerry; Lobb, AnnelenaCase HBS-512025-EMarketingYoga, an ancient discipline, has become popular worldwide. The marketing of yoga and dispute over its origins have led to debate as to whether yoga should be branded at all. Some yoga instructors have gone so far as to copyright their varieties of yoga; others in the yoga community say it is a religious and/or spiritual practice and as such should not be claimed as intellectual property.Starting at €8.20
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Branding Yoga, Teaching Plan
Deshpande, RohitTeaching Note HBS-512079-EMarketingTeaching Plan for 512025.Starting at €0.00
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCase HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Starting at €8.20
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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Cipla, Teaching Note
Deshpande, Rohit; Sesia, AldoTeaching Note HBS-307021-EMarketingTeaching Note to (503-085).Starting at €0.00
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Flying J (B)
Deshpande, Rohit; Barley, LaurenCase HBS-510120-EThis case supplements the "Flying J (A)" case.Starting at €5.74
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CPVet
Meeta DasguptaCase IVEY-9B15M078-EEntrepreneurship, StrategyThe director of CPVet in Gurgaon, India, was worried. The cost of running the veterinary clinics was mounting. Was customer behaviour in India with respect to pets changing? Unlike in many developed countries, Indian pet owners were not as willing to think of their pets as their own children and care for them accordingly. However, the industry seemed to be changing and trends showed that spending on pet care was steadily increasing. Were pet owne...Starting at €8.20
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Building Brand Infosys, Teaching Plan
Deshpande, RohitTeaching Note HBS-516018-EMarketingTeaching plan for case 513003.Starting at €0.00