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M e Terra and Unilever (A)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-320075-EKnowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
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M e Terra and Unilever (A) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-321P03Knowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
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M e Terra and Unilever (B) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Cal, MarianaCase HBS-322P01Knowledge and CommunicationUnilever is making strides to integrate the operations of Mae Terra-one of Brazil's leading brands for packaged organic foods-into its own structures, after acquiring the company in 2017. Mae Terra's CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driv...Starting at €5.74
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Shepard Quraeshi Associates (A) (Spanish Version)
Paine, Lynn Sharp; Hogan, Harold F., Jr.Case HBS-319S03Knowledge and CommunicationSamina Quraeshi, director de la sede en Boston Shepard Quraeshi Associates, debe decidir si tomar acciones legales en contra de sus empleados clave después de salir de su empresa para comenzar su propia, llevándose con ellos a los clientes clave y datos. Quraeshi ve la situación como un reflejo de la tensión cultural entre las formas occidentales de hacer negocios y Oriental. Este caso detalla viaje cultural de Quraeshi de su pasado musulmán en P...Starting at €8.20
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Strategic Marketing in Creative Industries, Course Note for Educators
Elberse, AnitaCase HBS-511011-EMarketingA note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that produce goods and provide artistic, cultural, or entertainment value to consumers (such as the performing arts, film, television, music publishing, video games, advertising, fashion a...Starting at €8.20
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Roppongi Hills: City Within a City
Elberse, Anita; Hagiu, Andrei; Egawa, MasakoCase HBS-707431-EStrategyMinoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local people, the performance of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori was at odds with other tenants and he ...Starting at €8.20
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LeBron James
Elberse, Anita; McCall, JeffCase HBS-509050-EMarketingIn 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick Carter as the CEO. LRMR is tasked with turning James into a global icon as well as helping him reach his personal goal of becoming basketball's first billionaire. In late 2008, James...Starting at €8.20
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Major League Baseball Advanced Media: America's Pastime Goes Digital, Teaching Note
Elberse, AnitaTeaching Note HBS-511026-EMarketingTeaching Note for 510092.Starting at €0.00
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The Metropolitan Opera (A)
Elberse, Anita; Perez, CrissyCase HBS-509033-EMarketingIn April 2007, the New York City Metropolitan Opera's general manager Peter Gelb looks back on the first season of a daring experiment to broadcast performances live in high-definition to movie theaters across North America. While the "Live in HD" program has received mostly positive reviews, there are lingering concerns. Do the benefits of the simulcasts continue to outweigh the possible drawbacks and the significant operational and financial re...Starting at €8.20
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The NFL's Digital Media Strategy, Teaching Note
Elberse, AnitaTeaching Note HBS-511083-EMarketingTeaching Note for 511055.Starting at €0.00