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AVA.ph: Growing a Filipino E-Commerce Company
Kerr, William R.; Motte-Munoz, HenryCase HBS-813188-EEntrepreneurshipAVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA should go next and answer some complicated personal questions. The case considers issues related to e-commerce platforms, diaspora-based international exchanges, business location c...Starting at €8.20
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AVA.ph: Growing a Filipino E-Commerce Company, Teaching Note
Kerr, William R.; Rossano, PenelopeTeaching Note HBS-814122-EEntrepreneurshipTeaching note for case 813188.Starting at €0.00
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Privalia: From Private Club to Fashion Brand
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330-EEntrepreneurship, Finance, StrategyThe private club (a business model pioneered by the French company Vente-privee in 2001) was the main driver of fashion e-commerce. On the one hand, it helped get rid of brands' stocks discreetly and allowed shoppers to buy heavily discounted fashion products, which they could not find online anywhere else since many brands did not use e-commerce and, in some cases, did not even have websites. These circumstances helped this type of e-commerce co...Starting at €8.20
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BCN Brand: paseando Barcelona por el mundo
Sicart, Sara; Oliver, XavierCase M-1340Decision Analysis, Entrepreneurship, MarketingEn tan sólo tres años y con trece empleados, Pablo Caralps crea BCN Brand, una pujante empresa con presencia en ocho países y una interesante cartera: zapatillas de colores, polos, ropa de baño, carcasas de móvil, gafas de sol, cascos de moto, marroquinería, bicis e, incluso, extintores. ¿Su objetivo? Transmitir una sensación de verano eterno y exportar el Barcelona lifestyle, una estrategia que está resultando todo un éxito: facturaron 700.000 e...Starting at €8.20
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Privalia: de private club a marca de moda
Fernandez Garcia-Andrade, Pablo; Oliver, XavierCase M-1330Entrepreneurship, Finance, StrategyEl comercio electrónico de moda tuvo como principal impulsor a los private clubs (un modelo de negocio iniciado por la francesa vente-privee en Francia en 2001). Por un lado, ayudaba a quitar el stock de las marcas de forma discreta y permitía a los clientes comprar productos de moda a grandes descuentos que no podían encontrar digitalmente de ninguna otra manera, ya que muchas marcas no disponían de comercio electrónico e, incluso, en algunos ca...Starting at €8.20
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Osaro: Picking the best path, Teaching Note
Kerr, William R.; Palano, JamesTeaching Note HBS-820015-EEntrepreneurshipTeaching note for case 820012.Starting at €0.00
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Walmart's Workforce of the Future, Teaching Note
Kerr, William R.; Bach-Lombardo, JordanTeaching Note HBS-819126-EStrategyThis teaching note accompanies the case Walmart's Workforce of the Future. It provides a detailed lesson plan for the case study discussion, including assignment questions and sample board and slide plans.Starting at €0.00
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El Celler de Can Roca: Best in the World - Teaching Note
Oliver, Xavier; Sastre Boquet, IsaacTeaching Note MT-45-EInnovation and Change, Leadership and People Management, MarketingThis note serves as an instructor's guide to the case study "El Celler de Can Roca: Best in the World" (M 1357 E). The case sets out the monthly schedule of one of the three Roca brothers - the managers of the world-renowned haute cuisine restaurant El Celler de Can Roca. Through this schedule, the case reveals the inner workings of the business: its strategy, structure, positioning, corporate culture, and performance. In many ways, El Celler de ...Starting at €0.00
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Planificación de medios: Pieza clave en la estrategia de comunicación publicitaria
de Toro, Juan Manuel; Oliver, XavierTechnical Note MN-303MarketingDada la diversificación e incremento de la oferta de medios de comunicación y los avances tecnológicos que permiten una mayor capacidad de elección por parte del consumidor final, realizar una planificación de medios adecuada exige un gran esfuerzo y un enorme conocimiento de la realidad empresarial y del sector de la comunicación por parte del planificador, y es factor determinante del éxito o fracaso de la estrategia de comunicación del anuncia...Starting at €8.20
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Walmart's Workforce of the Future
Kerr, William R.; Bach-Lombardo, JordanCase HBS-819042-EStrategyFaced with intense competition from Amazon, in 2015 Walmart began a transformation of its operations and workforce. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's efforts to deliver this through investments in its workforce makeup and training, digital infrastructure, and automation technology.Starting at €8.20