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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCase DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Starting at €8.20
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Victorinox: 125 años dando la talla
Jamro, Konrad; Cardona Soriano, Pablo; Lee, Yih-TeenCase DPO-202Innovation and Change, Leadership and People ManagementCon 125 años de experiencia y unos valores únicos, Victorinox parecía estar preparada para sobrevivir a la crisis económica mundial que se hizo patente en otoño de 2008. A finales del verano de 2009, antes de la reunión del Consejo de Administración de la empresa, su CEO, Karl Elsener Jr., de 51 años, se preguntaba si darían resultado las medidas tomadas hasta entonces para luchar contra la crisis, teniendo en cuenta que esta era más amplia y pro...Starting at €8.20
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Jordi Viñolas: Recruitment for New Spin-Off (A)
Campos Capelastegui, Joseba; Lee, Yih-TeenCase DPO-133-ELeadership and People ManagementJordi Viñolas, General Manager of CEIT, had to find a specific person to start a new company. He had to clearly define the profile of the person, and select the candidates so as to make sure the new company could run smoothly. Information about the company, its products and the nature of its work are provided so that readers may help Jordi make the right decision.Starting at €8.20
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryTeaching Note DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Starting at €0.00
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Gaudí and La Sagrada Familia: Leading Beyond Presence
Lee, Yih-Teen; Ribera, Alberto; Sastre Boquet, IsaacCase DPO-424-ELeadership and People ManagementThe case discusses the life and art of renowned architect Antoni Gaudí, focusing on his most famous work, the still unfinished Expiatory Temple of La Sagrada Família. The case examines the influences on his art and his vision, the process in which the project of La Sagrada Família grew and evolved, and how construction has proceeded after his death, nearly a century ago.Starting at €8.20
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Japan Tobacco International (JTI): Achieving Excellence through Diversity
Lee, Yih-Teen; Poelmans, StevenCase DPO-364-ELeadership and People ManagementThe case describes how Japan Tobacco International (JTI) managed the cultural diversity in the company as well as the process of postmerger integration with Gallaher. It demonstrates that diversity can be a natural part of a company and how diversity can be managed through clear leadership from the top and a well-designed system for human resources management. It also raises questions on how to leverage diversity to make the company more innovati...Starting at €8.20
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Gaudí y la Sagrada Família: dirigir sin estar presente
Lee, Yih-Teen; Ribera, Alberto; Sastre Boquet, IsaacCase DPO-424Leadership and People ManagementEl caso explica la vida y el arte del conocido arquitecto Antoni Gaudí a partir de su obra más famosa, el aún inacabado Temple Expiatori de la Sagrada Família (Templo Expiatorio de la Sagrada Familia). El caso examina las influencias de su arte y su visión, el proceso de crecimiento y evolución del proyecto de la Sagrada Família y la continuación de la construcción del templo tras su muerte, hace casi un siglo. Este caso tiene el objetivo de deba...Starting at €8.20
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Haier India: Aiming for Market Leadership
Lee, Yih-Teen; Reiche, Sebastian; Sánchez-Runde, CarlosCase DPO-465-ELeadership and People ManagementSitting face-to-face in their office in the outskirts of Delhi, Song Yujun and Eric Braganza, respectively managing director and president of Haier India, were contemplating their strategic objectives to drive Haier India to become one of the top brands in the Indian white goods market in the years to come. Forming a stable leadership team at the helm of Haier India since 2011, Yujun and Braganza consistently achieved double-digit growth and had ...Starting at €8.20