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E-Cigarettes: The Wild, Wild West
Farris, Paul W.; Wicks, Andrew C.; Mead, Jenny; Abbott, KatherineCase DARDEN-M-0876-EMarketingIn 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Facing uncharted territory, tobacco companies were uncertain about how to most successfully enter this market and how to do so rapidly.Starting at €8.20
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Republican Pacific Company (condensado)
Sánchez-Runde, CarlosCase DPO-440Leadership and People ManagementEste documento es la versión condensada del caso "Republican Pacific Company" DPO-441. Se describe el proceso de creación del Departamento de Recursos Humanos en una empresa de fabricación de puertas. La empresa se localiza en Oregón (Estados Unidos), es de tamaño medio y en sus primeros años de funcionamiento experimenta un fuerte crecimiento. El caso permite analizar la función de la gestión del personal y la relación entre la estrategia compet...Starting at €8.20
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La Republican Pacific Company
Sánchez-Runde, CarlosCase DPO-441Leadership and People ManagementLa versión condensada de este caso es Republican Pacific Company (condensado) DPO-440. Se describe el proceso de creación del Departamento de Recursos Humanos en una empresa de fabricación de puertas. La empresa se localiza en Oregón (Estados Unidos), es de tamaño medio y en sus primeros años de funcionamiento experimenta un fuerte crecimiento. El caso permite analizar la función de la gestión del personal y la relación entre la estrategia compet...Starting at €8.20
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The Republican Pacific Company
Sánchez-Runde, CarlosCase DPO-441-ELeadership and People ManagementThe condensed version of this case is "Republican Pacific Company" (condensed) (DPO-440). It describes the process of creating a human resources department in a company that manufactures doors. The company is located in Oregon (United States), it is medium-sized, and it experienced steep growth in its early years of operation. The case enables the personnel function and the relationship between competitive strategy and human resources to be analy...Starting at €8.20
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Republican Pacific Company (Condensed)
Sánchez-Runde, CarlosCase DPO-440-ELeadership and People ManagementThis document is the condensed version of the case "Republican Pacific Company" (DPO-441). It describes the process of creating a human resources department in a company that manufactures doors. The company is located in Oregon (United States), it is medium-sized, and it experienced steep growth in its early years of operation. The case enables the personnel function and the relationship between competitive strategy and human resources to be anal...Starting at €8.20
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E-Cigarettes: The Wild, Wild West - Teaching Note
Farris, Paul W.; Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-M-0876TN-EMarketingTeaching note for product M-0876Starting at €0.00
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El dilema de Griffiths
Sánchez-Runde, CarlosCase DPO-148Leadership and People ManagementEl caso presenta el dilema de Joan Griffiths, responsable sindical en una planta de Toshiba en Plymouth, Reino Unido, ante la inflexibilidad de la dirección para aceptar un aumento salarial por encima del propuesto. La planta se rige por un innovador sistema de relaciones laborales que incluyen un consejo asesor con representantes de los empleados y la renuncia del sindicato al uso de la huelga.Starting at €8.20
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCase DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Starting at €8.20
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TechCom
Sánchez-Runde, Carlos; Quintanilla, JavierCase DPO-442Leadership and People ManagementEste caso presenta una situación acuciante de serio conflicto laboral en la negociación del convenio colectivo de una empresa española grande, de tecnología punta. Ante la intransigencia de la representación sindical, la dirección de TechCom solicita una suspensión temporal de la reunión en la que se tratarían algunos aspectos fundamentales para los trabajadores, entre ellos, la reducción de la jornada laboral, que solicitaban pasase de 39 a 36 h...Starting at €8.20
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Griffiths' Dilemma
Sánchez-Runde, CarlosCase DPO-148-ELeadership and People ManagementThe case presents the dilemma of Joan Griffiths, a union representative in Toshiba's plant in Plymouth, UK, in the face of the inflexibility of the managers to accept a salary increase higher than the proposed one. The plant is guided by an innovative working relationship system that includes a consultation board with employee representatives and the agreement of unions not to strike in the future.Starting at €8.20