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NeoGenius: B2B or (Not) To Be
Dominic Lim; Eric MorseCase IVEY-9B17M001-EEntrepreneurship, StrategyNeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius ha...Starting at €8.20
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Grandma Treesaw's Bannock: Mixing In Growth
Dominic Lim; Zuhayr Abbas; Nick FoxCase IVEY-W34807-EEntrepreneurship, StrategyTeresa Ward, founder of Grandma Treesaw’s Bannock (GTB), had recently received positive media coverage from the Canadian Broadcasting Corporation and was hoping to leverage it to grow her Yukon-based bannock-mix business. She was considering two options: expand her direct to consumer offer by working with Shopify Inc. to improve GTB’s e-commerce sales or grow her product portfolio by introducing two new flavours of bannock mix. A few questions lo...Starting at €8.20
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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCase IVEY-9B21M055-EStrategyIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Starting at €8.20
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LEGO, Teaching Note
Thomke, Stefan; Rivkin, Jan W.Teaching Note HBS-614008-ETeaching Note for 614008.Starting at €0.00
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Innovation at Mahindra & Mahindra (B)
Thomke, Stefan; Luthra, Briana DoerrCase HBS-609067-EService and Operations ManagementSupplement to 609-065Starting at €5.74
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Dassault Systemes
Thomke, Stefan; Beyersdorfer, DanielaCase HBS-610080-EService and Operations ManagementDassault Systemes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and life-like experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charles has to d...Starting at €8.20
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Booking.com, Teaching Note
Thomke, StefanTeaching Note HBS-620080-EService and Operations ManagementTeaching note for case 619015.Starting at €0.00
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Success HR: Simplifying For Success
Dominic Lim; Jarvis Lu; Amaara DhanjiCase IVEY-9B20A041-EEntrepreneurship, Marketing, StrategyIn late August 2018, the chief operating officer of Success HR Solutions, a Vietnamese software start-up, was contemplating the strategy for relaunching her product, a cloud-based human resources software product that handled various payroll and human resStarting at €8.20
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Freshii Inc.: Scaling Up Culture
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B18M175-EEntrepreneurship, StrategyThe chief executive officer (CEO) of Freshii Inc., a leading Canadian-based, international franchised restaurant chain, had developed a distinctive corporate culture at the restaurant’s head office. In July 2017, Freshii was expanding its healthy food, faStarting at €8.20
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Innovation Magic
Thomke, Stefan; Randal, JasonCase HBS-612099-EService and Operations ManagementWhy do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that some professional magicians are constantly under pressure to come up with new "effects" that will wow the audience and ultimately result in a transformational customer experience. A...Starting at €8.20