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M rieux NutriSciences: Marketing Food Safety Testing
Quelch, John A.; Rodriguez, Margaret L.Case HBS-516024-EMarketingStarting at €8.20
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M rieux NutriSciences: Marketing Food Safety Testing, Teaching Note
Quelch, John A.Teaching Note HBS-516061-EMarketingTeaching note for case 516024.Starting at €0.00
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Real Madrid Club de Fútbol
Quelch, John A.; Knoop C. I.; Nueno, José LuisCase M-1184MarketingEn junio de 2000, Florentino Pérez, un conocido empresario español, fue elegido presidente del Real Madrid, uno de los principales clubes de fútbol del mundo, con 101 años de antigüedad, propiedad de sus socios y con alrededor de 93 millones de hinchas en todo el mundo. Durante su campaña, Florentino Pérez prometió sanear las finanzas del club, realizar un fichaje estrella y extender la marca del club por el mundo entero a través de diferentes ca...Starting at €8.20
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Procter & Gamble Co. (A) (Spanish version)
Quelch, John A.; Court, Alice M.Case HBS-502S07MarketingAn associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.Starting at €8.20
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Finding the Secret Sauce for Growth (Spanish version)
Quelch, John A.; Hartman, Katherine B.Case HBS-920S08MarketingShelby Diaz, country manager for Cepuros Foods International - Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by mass marketing to the general population. A more conservative approach would use targeted communications and promotions. Diaz needs to build an argument for a specific growth str...Starting at €8.20
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Leaders Drive Initiatives: How to Accelerate Strategic Execution Through Active Support and Coaching
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6018BC-ESuccess in business is all about creating the most value faster than the competition. Yet research shows that only 30% of strategic initiatives fully succeed on time, even with streamlined processes in place, detailed metrics to chart the course, and plenty of resources on hand to get the job done. How can you improve the odds? The authors-all executives at The Forum, a global consulting firm-argue that three often overlooked "people factors" are...Starting at €8.20
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Leaders Affirm Strategies: How Clearly Communicating Your Strategy Speeds Execution of Large-Scale Initiatives
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6012BC-ESuccess in business is all about creating the most value faster than the competition. Yet research shows that only 30% of strategic initiatives fully succeed on time, even with streamlined processes in place, detailed metrics to chart the course, and plenty of resources on hand to get the job done. Why? Because an exclusive focus on pace and process often leads to superficial results: lots of activity, but little forward motion. In this chapter, ...Starting at €8.20
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Leaders Cultivate Experience: Creating Strategic Speed by Harnessing the Experience of Your Workforce
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6019BC-EJust as a leader's ability to create a workplace climate in which employees feel competent, engaged, and appreciated can accelerate strategic results, so too can a leader's ability to "cultivate experience"-to bring individuals' and teams' experience into view, make it significant, share it, and harness it-increase strategic speed. In this chapter, the authors describe four competencies leaders need in order to capture the experience and wisdom l...Starting at €8.20
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Speed: A New View-Execute Strategy Faster and More Effectively by Focusing on People Factors
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6010BC-EAll executives agree that speed is necessary to a successful business. "Strategic speed" is where urgency meets execution-implementing plans and strategies not just quickly, but well. It's something leaders pursue every day and are paid to achieve, yet few are satisfied with the speed of execution within their organizations. In this chapter, the authors, all executives at a global consulting firm, reveal a surprising truth: that you achieve strat...Starting at €8.20
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Tools for Achieving Strategic Speed: Assessing Your Own and Your Organization's Strengths and Weaknesses and Determining Your Next Steps
Davis, Jocelyn R.; Frechette, Henry M.; Boswell, Edwin H.Book Chapter HBS-6023BC-EStrategic speed is not about concocting brilliant strategies. It's about leaders who know how to accelerate strategy execution by adopting the right mind-set and taking the right actions-actions focused on mobilizing people. Strategic speed is where urgency meets execution, and that means you don't need to go into a bunker and spend months drawing up complex plans in order to see results. If you as a leader can think and behave in speed-promoting...Starting at €8.20