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Amazon and mybabyallergy.com: E-commerce Decisions for a Retail Start-Up
Jané, JoanCase P-1172-EDecision Analysis, Marketing, Service and Operations Management, StrategyGoing on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially for smaller firms, with a shorter track record or fewer resources available to promote their prod...Starting at €8.20
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Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up
Jané, JoanCase P-1172Decision Analysis, Marketing, Service and Operations Management, StrategyLa entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...Starting at €8.20
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NIKE Supply Chain in the New Digital Age
Jané, Joan; Ferrinha, PedroCase P-1199-EService and Operations ManagementIn spite of being succesful in supply chain operations thru wholale and physical retail channels, NIKE wants to redesign the logistics network strategy to achieve the expected digital revenue growth. A new program called "NIKE Digital First Supply Chain" aims to fulfil and deliver to NIKE online direct customers with products in two days across Europe. Carlos Bermejo, Senior Director of Strategic Programs at NIKE is about to develop a new decentr...Starting at €8.20
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Starship SpaceX: La disrupción en la cadena de valor del espacio
Jané, Joan; Guitard, BlancaCase OIT-11Entrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX fue constituida en 2002 con el fin de hacer realidad el ambicioso plan para colonizar Marte de Elon Musk, su fundador, CEO e ingeniero jefe Elon Musk. El Starship, que aspiraba a ser un "transportador colonial de Marte" o, en una definición más formal, un "sistema de transporte interplanetario" tanto en facilidad de acceso como asequibilidad, estaba diseñado para ser "como un avión" desde los puntos de vista especificacional y operacional....Starting at €8.20
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Gelato: Sustainable production on demand: Facilitating global trade through local production
Jané, Joan; Torrell, MarcCase OIT-20-EEntrepreneurship, Information Technologies, Service and Operations ManagementGelato was launched in 2012, and it has since created the world's largest network for local production and distribution of customized products. Through Gelato's marketplace platform, e-commerce sellers and creators can drive print-on-demand business models by working with printing suppliers to customize products with their own designs to sell them on a per-order basis under their own brand. With the latest funding round of $240 million in August...Starting at €8.20
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Henkel: A Digital Transformation Journey (Abridged)
Jané, JoanCase OIT-25-EInformation Technologies, Leadership and People Management, Service and Operations Management, StrategyThis case offers a condensed version of Henkel's original case, emphasizing the business dimensions of the digital transformation journey while minimizing the technical details. It chronicles the evolution of the supply chain and manufacturing operations of Henkel's Laundry & Home Care Division from 2011 to 2020. Dr. Dirk Holbach, the Corporate Senior Vice President of Supply Chain, stands as the pivotal figure behind this digital shift, having l...Starting at €8.20
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NIKE Supply Chain in the New Digital Age - Teaching note
Jané, Joan; Ferrinha, PedroTeaching Note PT-84-EService and Operations ManagementIn spite of being succesful in supply chain operations thru wholale and physical retail channels, NIKE wants to redesign the logistics network strategy to achieve the expected digital revenue growth. A new program called "NIKE Digital First Supply Chain" aims to fulfil and deliver to NIKE online direct customers with products in two days across Europe. Carlos Bermejo, Senior Director of Strategic Programs at NIKE is about to develop a new decentr...Starting at €0.00
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HP 3D Printing (A)
Jané, JoanCase P-1179-EInnovation and Change, Leadership and People Management, Service and Operations Management, StrategyIn the 2010?s, one of HP?s divisions located Barcelona, Spain, decided to enter into the 3D printing business under an OEM contract. The division was in charge of the mature large format printing business and its sustainability could be at risk if no new adjacent business was developed. Initially, HP managers thought 3D printing could leverage customers and its go-to-market strategy with the core large format printing business. So within a few ye...Starting at €8.20
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Starship SpaceX: The Disruption in the Space Value Chain
Jané, Joan; Guitard, BlancaCase OIT-11-EEntrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year. S...Starting at €8.20
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Henkel: el viaje de la transformación digital (versión resumida)
Jané, JoanCase OIT-25Information Technologies, Leadership and People Management, Service and Operations Management, StrategyEl caso es una versión abreviada del caso original de Henkel en la que se hace hincapié en las dimensiones empresariales del viaje de la transformación digital y se minimizan los detalles técnicos. Resume la evolución de la cadena de suministro y las operaciones de fabricación de la división de Detergentes y Cuidado del Hogar de Henkel del 2011 al 2020. Dirk Holbach, vicepresidente corporativo sénior de la cadena de suministro, se erige como la f...Starting at €8.20