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Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCase HBS-712447-EStrategyAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Starting at €8.20
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Lisbon Revisited
Alfaro, Laura; Sheldahl-Thomason, HavilandCase HBS-718039-EEconomicsStarting at €8.20
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Crosley
Nicholas, Tom; Chen, DavidCase HBS-809160-EEntrepreneurshipIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Renegotiating NAFTA, Teaching Note
Alfaro, Laura; Jeong, SarahTeaching Note HBS-319096-EEconomicsTeaching note for case 318143.Starting at €0.00
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The American Dream in History
Nicholas, Tom; Chen, DavidCase HBS-808134-EEntrepreneurshipStarting at €8.20
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Rebuilding Puerto Rico
Alfaro, Laura; Sawyer, Laura Phillips; Sheldahl-Thomason, HavilandCase HBS-719018-EEconomicsStarting at €8.20
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American National Red Cross (B)
Lorsch, Jay W.; Sherman, Eliot; Chen, DavidCase HBS-408041-ELeadership and People ManagementSupplements the (A) case. An abstract is not available for this product.Starting at €5.74
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Poland at a Crossroads
Alfaro, Laura; Ketels, Christian H.M.; Sheldahl-Thomason, Haviland; Jeong, Sarah; Piatkowski, MarcinCase HBS-319065-EStarting at €8.20
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Brexit, Teaching Note
Alfaro, Laura; Schreger, Jesse; Sheldahl-Thomason, HavilandTeaching Note HBS-718004-EEconomicsTeaching note for case 717028.Starting at €0.00