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Icelandair (E): COVID-19
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCase SM-1703-ECorporate Governance, Innovation and Change, StrategyThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Starting at €5.74
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Icelandair (E): COVID-19
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCase SM-1703Corporate Governance, Innovation and Change, StrategyEn este caso en cinco partes se presenta a Icelandair en un par de momentos decisivos de su historia reciente. En el caso A, situado a principios de 2017, en el 80 aniversario de la aerolínea, la compañía debe plantearse su estrategia tras un período impresionante de siete años de crecimiento dinámico y buenos resultados que llega a su fin de forma más o menos brusca debido a la competencia de precios extrema y la presión de los costes al alza. E...Starting at €5.74
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Icelandair (A, B, C, D y E) - Teaching Note
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualTeaching Note SMT-132-ECorporate Governance, Innovation and Change, StrategyThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Starting at €0.00
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Airbus vs. Boeing: (A), (B), (C), (D), (E), and (F), Teaching Note
Casadesus-Masanell, Ramon; Voigt, Erich Alexander; Mitchell, JordanTeaching Note HBS-710405-EStrategyTeaching Note for [707447], [707448], [707449]. [707450], [707451], and [707452].Starting at €0.00
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Pentagram: The Craft of Design
Mitchell, Jordan; Prats, Mª JuliaCase E-88-ECorporate Governance, Entrepreneurship, Leadership and People ManagementAs of late 2004, John McConnell, the unofficial leader of Pentagram is preparing for his retirement in the spring of 2005. Pentagram, a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin), is considered to be the "Rolls Royce of Design" by its peers. The company's growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is fa...Starting at €8.20
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Pentagram: The Craft of Design (Portuguese Version, Portugal)
Mitchell, Jordan; Prats, Mª JuliaCase E-88-PPCorporate Governance, Entrepreneurship, Leadership and People ManagementAs of late 2004, John McConnell, the unofficial leader of Pentagram is preparing for his retirement in the spring of 2005. Pentagram, a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin), is considered to be the "Rolls Royce of Design" by its peers. The company's growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is fa...Starting at €8.20
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Pentagram: The Craft of Design - Teaching Note
Mitchell, Jordan; Prats, Mª JuliaTeaching Note ET-14-EEntrepreneurshipPentagram a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin) is considered to be the "Rolls-Royce of Design" by its peers. The company¹s growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is facing tremendous competitive pressure from integrated advertising conglomerates such as WPP, Omnicom and Interpublic. Twenty...Starting at €0.00
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Pentagram: The Craft of Design (Portuguese Version, Brazil)
Mitchell, Jordan; Prats Moreno, Maria JuliaCase E-88-PBCorporate Governance, Entrepreneurship, Leadership and People ManagementAs of late 2004, John McConnell, the unofficial leader of Pentagram is preparing for his retirement in the spring of 2005. Pentagram, a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin), is considered to be the "Rolls Royce of Design" by its peers. The company's growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is fa...Starting at €8.20
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Goodyear Dunlop Europe: A Week in the Life of Maria, a Sales Executive
Mitchell, Jordan; Rahnema Alavi, AhmadCase F-824-EFinanceThis case tracks a week in the life of Maria, a European Goodyear Dunlop sales executive. During each day, Maria is confronted with different decisions, which require financial analysis. There are five decisions which touch on different accounting and finance themes such as working capital, financing, net present value, economic value added (EVA), and fixed versus variable costs.Starting at €8.20
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Linkality's Call Center
Bitran, Gabriel R.; Mitchell, Jordan; Rocha e Oliveira, PauloCase M-1221-EMarketing, Service and Operations ManagementLinkality is the 8th largest Internet service provider (ISP) in the United States, with a subscriber base of approximately 3 million users. The case is focused on the management of Linkalitys call center, where approximately 85% of all contact with existing customers takes place. Hal Paden, VP of Operations, is looking for ways to reduce operating costs while at the same time improving service quality levels. Shelly Townsend, the call center ma...Starting at €8.20