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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Teaching Note DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Starting at €0.00
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Case DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Starting at €8.20
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Brand Measurement Methods
Whitler, Kimberly A.; Regan, EllenTechnical Note DARDEN-M-0920-EMarketingWhile the importance of developing a superior brand is a common goal across firms, a key challenge marketers face is the measurement of a brand. What does it mean to measure a brand? It is about the worth of the brand? Is it about the target consumer’s perception? Or is it about how well known the brand is? The purpose of this tech note is to: (1) create a conceptual model framing the ways in which brands can be measured, (2) describe the key mea...Starting at €8.20
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCase DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Starting at €8.20
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El caso HBR: Cuando su colega lo sabotea
Fryer, BronwynArticle HBS-R0811ALeadership and People ManagementMarcos Landstad, relativamente nuevo en la división de banca de inversión de CliffBank, tiene un veterano compañero de equipo, Nicole Collins, que parece ser un aliado fiable. Sin embargo, cuando Mark necesita su ayuda para localizar información vital para su parte de una presentación que van a hacer juntos, ella finge ignorancia. Durante la reunión, Nicole produce los datos de la nada y sorprende a los asistentes con su análisis. Perder el equil...Starting at €8.20
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El caso HBR: La ola de despidos
Fryer, BronwynArticle HBS-R0903ALeadership and People ManagementAstrigo está en problemas. La cadena de mejoras para el hogar ha perdido su pronóstico de ganancias mal y las ventas están cayendo. Una reducción del 10% en el aspecto personal como la única opción. Despidos, sin embargo, podrían debilitar el compromiso de toda la vida del minorista a los empleados y la capacidad de ofrecer sus servicios al cliente famoso. Pero tocando efectivo reservado para adquisiciones estratégicas va en contra de los valores...Starting at €8.20
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The Layoff (HBR Case Study)
Fryer, BronwynArticle HBS-R0903X-ELeadership and People ManagementAstrigo is in trouble. The home improvement chain has missed its earnings forecast badly and sales are falling. A 10% reduction in staff looks like the only choice. Layoffs, however, would undermine the retailer's longtime commitment to employees and the ability to provide its famed customer service. But tapping cash reserved for strategic acquisitions goes against the firm's values, too. What should the CEO do? Four experts comment on this ficti...Starting at €8.20
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Moonlighter (HBR Case Study and Commentary)
Fryer, Bronwyn; Jensen, Bill; Lepatner, Barry; Kimmel, Jean; Conway, Karen; Davis, Stan; Davis, SandraArticle HBS-R0211A-ELeadership and People ManagementJeremy Hicks, Zagante Systems' lead programmer, walks into the office at eight o'clock on a Sunday night and does a double take when he spots his boss, Melanie. She's equally surprised to find she isn't alone. Before leaving for the evening, Melanie pays Jeremy a visit, only to discover that he isn't hard at work on Zagante's new product--he's programming a game for another company. The next day over lunch, Melanie confronts Jeremy and lets him k...Starting at €8.20
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Brand Purpose
Whitler, Kimberly A.; Pohl, MarkTechnical Note DARDEN-M-1016-EMarketingThis technical note will help provide insight on what a brand purpose is, why it matters, and how companies can vary in their design and application of brand purpose. Since the concept of brand purpose is an emerging idea, growing in importance within theStarting at €8.20
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Timeless Leadership: A Conversation with David McCullough
McCullough, David; Fryer, BronwynArticle HBS-R0803B-ELeadership and People ManagementThe historian David McCullough, a two-time Pulitzer Prize winner and well-known public television host, has spent his career thinking about the qualities that make a leader great. His books, including Truman, John Adams, and 1776, illustrate his conviction that even in America's darkest moments the old-fashioned virtues of optimism, hard work, and strength of character endure. In this edited conversation with HBR senior editor Bronwyn Fryer, McCu...Starting at €8.20