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J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future
Ofek, Elie; Avery, Jill; Alvarez, Jose B.Case HBS-514073-EMarketingRehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash reserves. Ullman decided to combine "Fair and Square" everyday low pricing and high/low pricing to reverse the negative trend. For example, to welcome people back to its stores, J.C. P...Starting at €5.74
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The Culture to Cultivate
Halvorson, George C.Article HBS-F1307F-ELeadership and People ManagementThe CEO of Kaiser Permanente writes that instilling a foundational culture of continuous improvement is the only way to unify an organization as large and diverse as his. People must understand how small improvements add up to big differences; they must love improving; and they must have confidence in their colleagues.Starting at €8.20
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Getting to "Us"
Halvorson, George C.Article HBS-F1409F-EThe former CEO of Kaiser Permanente on the benefits and pitfalls of activating "us versus them" energy.Starting at €8.20
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Too Far Ahead of the IT Curve? (HBR Case Study and Commentary)
Glaser, John P.; Halvorson, George C.; Ford, Monte; Heffner, Randy; Kastor, John A.Article HBS-R0707A-EService and Operations ManagementPeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems and applications that will provide consistency across Peachtree's facilities but may not give doctors enough flexibility. Or he can choose service-oriented architecture (SOA), a modular design that will allow Peachtree to standardize incrementally and selectively but poses certain risks as a new...Starting at €8.20
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El caso HBR: Un sistema de TI demasiado vanguardista
Glaser, John P.; Halvorson, George C.; Ford, Monte; Heffner, Randy; Kastor, John A.Article HBS-R0707AService and Operations ManagementPeachtree Healthcare tiene grandes problemas de infraestructura de TI, y CEO Max Berndt está luchando para encontrar la solución correcta. Se puede ir con un único conjunto de sistemas y aplicaciones que proporcionan consistencia a través de las instalaciones de Peachtree, pero no puede dar a los médicos la flexibilidad suficiente. O puede elegir la arquitectura orientada al servicio (SOA), un diseño modular que permitirá la estandarización de Pe...Starting at €8.20
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Too Far Ahead of the IT Curve (HBR Case Commentary)
Glaser, John P.; Halvorson, George C.; Ford, Monte; Heffner, Randy; Kastor, John A.Article HBS-R0707Z-EService and Operations ManagementPeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems and applications that will provide consistency across Peachtree's facilities but may not give doctors enough flexibility. Or he can choose service-oriented architecture (SOA), a modular design that will allow Peachtree to standardize incrementally and selectively but poses certain risks as a new...Starting at €8.20
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Paez
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-316085-EMarketingPaez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cStarting at €8.20
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HubSpot: Lower Churn through Greater CHI, Teaching Note
Avery, Jill; Martinez-Jerez, F. Asis; Steenburgh, ThomasTeaching Note HBS-116051-EAccounting and ControlTeaching note for case 110052. HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the midst of pursuing a Series C round of funding. To do so requires them to bring their business metrics into line with VC expectations and peer compan...Starting at €0.00
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J.C. Penney's 'Fair and Square' Pricing Strategy, Teaching Note
Ofek, Elie; Avery, JillTeaching Note HBS-513099-EMarketingTeaching Note for 513036Starting at €0.00
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J.C. Penney's "Fair and Square" Pricing Strategy
Ofek, Elie; Avery, JillCase HBS-513036-EMarketingAs a he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February, dubbed "Fair and square", was a central component of the new strategy. The scheme initially had three pricing tiers and eliminated typical sales promotions in an attempt to simplif...Starting at €8.20