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Case

Paez

By Avery, Jill / Miguel, Maria Fernanda / Urdapilleta, Laura

Marketing

Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social c

Collection: HBSP (USA)

Ref: HBS-316085-E

Format: PDF

Number of pages: 19

Publication Date: Aug 10, 2015

Language: English, Spanish

Review date: May 10, 2016

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Description

Year: Event Year Start:2014

Geographic Setting: Geographic Setting:Argentina;Spain

Industry Setting: Industry Setting:Apparel

Paez

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Paez

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