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Andrew Yang: A New Way Marketing Campaign - Teaching note
Kim, Tami; Yemen, GerryTeaching Note DARDEN-M-1018TN-EMarketingTeaching note for product M-1018Starting at €0.00
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Customer Insights
Venkatesan, Rajkumar; Kim, TamiExercise DARDEN-M-1013MarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Starting at €8.20
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Customer Journey Map - Teaching note
Venkatesan, Rajkumar; Kim, Tami; Kemp, BiancaTeaching Note DARDEN-M-1012TN-EMarketingTeaching note for product M-1012Starting at €0.00
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Costarsa (D)
Chiesa, Cosimo; Ruggeri F.Case M-963MarketingHay que analizar la conveniencia de replantear un nuevo plan de remuneración de vendedores en nómina de la división de «catering».Starting at €5.74
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Costarsa (E)
Chiesa, Cosimo; Ruggeri F.Case M-988MarketingLa creciente complejidad del mercado obliga a reorganizar la labor comercial especializando a los vendedores por canales y según el tamaño de los clientes. Una idea concreta es crear los "key-account" aunque se dude acerca de si deben depender directamente de la cabecera de la división o seguir despachando al Jefe de Zona.Starting at €5.74
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Customer Insights
Venkatesan, Rajkumar; Kim, TamiExercise DARDEN-M-1013-EMarketingIn this set of three exercises, students are cast in the role of marketing manager of one of three product categories. They must choose a specific brand in their category and use research trend tools and Google Ads Keyword Planner to explore and analyze consumer demand, identify customer segments, research product features, identify competitors, and, finally, choose paid-search keywords. The exercises culminate in a presentation using the PowerPo...Starting at €8.20
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El programa de fidelización Mapfre Hogar
Garcés R.; de Lecea R.; Chiesa, CosimoCase M-1183MarketingEl caso expone el programa de satisfacción y fidelización que inició Mapfre Seguros Generales en su producto de Mapfre Hogar en un momento en que se perdían muchos clientes.Starting at €8.20