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Case

El programa de fidelización Mapfre Hogar

By Garcés R. / de Lecea R. / Chiesa, Cosimo

Marketing

El caso expone el programa de satisfacción y fidelización que inició Mapfre Seguros Generales en su producto de Mapfre Hogar en un momento en que se perdían muchos clientes.

Collection: IESE (España)

Ref: M-1183

Format: PDF

Publication Date: Feb 1, 2005

Language: Spanish

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

El caso expone el programa de satisfacción y fidelización que inició Mapfre Seguros Generales en su producto de Mapfre Hogar en un momento en que se perdían muchos clientes.

Year: 1998-2004

Geographic Setting: España

Learning Objective

Aborda temas de satisfacción y fidelización de clientes: ecuación de valor, elementos de la fidelización, comunicación con clientes, calidad de servicio. Permite ilustrar la situación en la cual la satisfacción de clientes se hace crítica para el crecimiento de la empresa.

El programa de fidelización Mapfre Hogar

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El programa de fidelización Mapfre Hogar

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El programa de fidelización Mapfre Hogar

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