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Learning to Play in the New "Share Economy"
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307M-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint i...Starting at €8.20
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Learning to Play in the New "Share Economy" (HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307X-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only vers...Starting at €8.20
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Learning to Play in the New "Share Economy" (Commentary for HBR Case Study)
Fournier, Susan; Eckhardt, Giana M.; Bardhi, FleuraArticle HBS-R1307Z-EStrategyAn established rental car company acquires a car-sharing start-up and must decide whether to fully integrate it, to leave it as an independent unit, or to take a course somewhere in the middle. This fictional case study is written by Susan Fournier, Giana M. Eckhardt, and Fleura Bardhi, featuring expert commentary by Marc McCabe and Andre Haddad. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only vers...Starting at €8.20
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Mglass / Vitrocristal, Ace
Dias Ferreira, Manuel; Janeiro Dias, AnaCase AESE-M-A-509-PPAccounting and ControlA Vitrocristal, que é um agrupamento de empresas vidreiras da Marinha Grande, deve decidir se entra no mercado dos Estados Unidos logo após os acontecimentos do 11 de Setembro, como tinha previsto, ou se deve adiar a sua entrada neste mercado para uma ocasião mais propícia.Starting at €8.20
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GALP Energia - Iberização do retalho
Dias Ferreira, ManuelCase AESE-M-A-508-PPAccounting and ControlEm Maio de 2002 a Galp encarava os maus resultados económicos da sua operação em Espanha, convicta da necessidade de continuar e expandir a sua actividade. A oportunidade de trocar com uma concorrente postos de Abastecimento em Portugal com postos em Espanha tem de ser decidida.Em Maio de 2002 a Galp encarava os maus resultados económicos da sua operação em Espanha, convicta da necessidade de continuar e expandir a sua actividade.Starting at €8.20
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Vulcano Termodomésticos, S.A
Dias Ferreira, Manuel; Janeiro Dias, AnaCase AESE-M-A-507-PPStrategyÉ um caso que trata de uma empresa portuguesa de capital alemão fabricante de aquecedores de água a gás (esquentadores e caldeiras), exportando para o mundo inteiro. Em Portugal fabrica aparelhos praticamente iguais mas que vende com duas marcas diferentes, Vulcano e Bosch. Para tal mantém duas redes de vendas distintas, dois departamentos de marketing e duas agências de publicidade, mas o serviço após venda é só um.Starting at €8.20
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MIMO TMN
Dias Ferreira, Manuel; Janeiro Dias, AnaCase AESE-M-A-462-PPAccounting and ControlO lançamento do pré-pago da TMN em 1995 constituiu uma revolução comercial no sector das comunicações móveis. Estabeleceu-se uma estratégia abrangendo produto, preço, canal e comunicação de uma forma totalmente nova a nível mundial. Esta estratégia inovadora levou à "democratização do telemóvel" em Portugal com resultados completamente inesperados.Starting at €8.20
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GALP Energia - The move into Iberian retail
Dias Ferreira, ManuelCase AESE-M-A-508(I)-EMarketingThe case describes the strategy of GALP to give its retail an Iberian dimension. Realising that its market quota in Portugal of nearly 40% can only decrease, the company wishes to swap about one hundred of its filling stations in Portugal, for a similar number of Total’s stations in Spain. GALP considers that a Spanish market quota of less than 6% will prevent it from being a player with any weight in the Spanish market. GALP wishes to concentrat...Starting at €8.20
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Kodak: The Rebirth of an Iconic Brand, Teaching Note
Keinan, Anat; Eckhardt, Giana M.; Beverland, MichaelTeaching Note HBS-519052-EMarketingTeaching note for case 519051.Starting at €0.00
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Kodak: The Rebirth of an Iconic Brand
Keinan, Anat; Beverland, Michael; Eckhardt, Giana M.Case HBS-519051-EMarketingFollowing its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany Atkins to leverage the brand's heritage for innovation and creativity with existing and new audiences. With few resources other than heritage, Overman and Atkins have focused on ma...Starting at €8.20