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TROPS Cooperativa
García del Pueyo, J. L.; Arana, J.Case IIST-MI-213-P-PPService and Operations ManagementA TROPS é uma cooperativa de primeiro grau de Málaga que cresce e comercializa abacates e mangas no valor de cerca de 140 milhões de euros. Em 2020, iniciou um processo de transformação digital transversal que cobriu tudo, desde o cultivo até ao canal de distribuição, com o objetivo de assegurar que a fruta chega sempre ao consumidor "no ponto". A sua estratégia comercial tinha-se baseado no "push marketing", mas em 2020 ativaram ações de "pull" ...Starting at €8.20
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TROPS Cooperativa
García del Pueyo, J. L.; Arana, J.Case IIST-MI-213MarketingTROPS es una cooperativa malagueña de primer grado que cultiva y comercializa aguacate y mango por importe de unos 140 millones de euros. En 2020 inició un proceso de transformación digital transversal que ha abarcado desde el cultivo hasta el canal de distribución, con el fin de que la fruta siempre llegue al consumidor “en su punto”. Su estrategia comercial se había fundamentado en marketing push, pero en 2020 activaron acciones pull tendentes ...Starting at €8.20
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Cooperative TROPS (French version)
García del Pueyo, J. L.Case IIST-MI-213-F-FRMarketingTROPS est une coopérative de premier degré à Malaga qui cultive et commercialise de l’avocat et de la mangue pour un montant d’environ 140 millions d’euros. En 2020, elle a entamé un processus de transformation digitale transversale qui s’est étendu de la culture au canal de distribution, de sorte que le fruit atteigne toujours le consommateur “à son point”. Leur stratégie commerciale était basée sur le marketing push, mais en 2020, ils ont activ...Starting at €8.20
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Michael Harris: Crafting an MBA Faculty Values Statement - Teaching Note
Haskins, Mark E.Teaching Note DARDEN-E-0388TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0388Starting at €0.00
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Jack Drake's Question: What Makes a Great Executive Education Instructor?
Haskins, Mark E.Case DARDEN-PHA-0071-ELeadership and People ManagementThe faculty leader for the custom executive education (EE) program at a business school has received an e-mail from a program client asking him to remove a member of the program’s teaching team. It causes him to reflect on the distinctive differences between EE teaching and MBA teaching and the need to codify those differences in developing highly effective and successful EE instructors.Starting at €8.20
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Maumee Commercial Dining Products, Inc. (Spanish version)
Haskins, Mark E.Case DARDEN-C-2377Accounting and ControlTraducción al español de UVA-C-2247. En este caso, los estudiantes deben determinar en qué índices financieros recomiendan que la compañía se centre y también deben decidir la mejor manera de comunicar, explicar y dar vida a esas métricas para que los gerentes intermedios no financieros de la compañía puedan comprender más fácilmente su importancia de e internalizar las ideas de dichas ratios. Los estudiantes deben: (1) comprender la naturaleza d...Starting at €8.20
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Classroom Covenant: Yes? No?
Haskins, Mark E.Case DARDEN-PHA-0073-ELeadership and People ManagementJunior and senior faculty members collaborate on crafting a classroom covenant.Starting at €8.20
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Judy Gent-Inventory
Haskins, Mark E.Case DARDEN-C-2352-EAccounting and ControlThis case is used at the Darden School of Business in the inventory module of the "Financial Reporting" course elective, but it would also work well at the advanced undergraduate level. Through five phases, students first become familiar with core terminology and concepts before examining various situations-from what to make of an annual report footnote disclosure and balancing the pros and cons of using LIFO versus FIFO cost flow assumption to e...Starting at €8.20
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Judy Gent-Inventory - Teaching Note
Haskins, Mark E.Teaching Note DARDEN-C-2352TN-EAccounting and ControlTeaching note for product C-2352Starting at €0.00
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Ratios Tell a Story-2013
Haskins, Mark E.Case DARDEN-C-2350-EAccounting and ControlThis case challenges students to review a series of corporate financial metrics and to match them to one of the 13 labeled and listed industries. It is suitable for MBA and undergraduate students ready to expand their basic understanding of financial metrics.Starting at €8.20