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The Procter & Gamble Company: Investment in Crest Whitestrips Advanced Seal
Schill, Michael J.; Lentz, DanielCase DARDEN-F-1670-EFinanceA financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.Starting at €8.20
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The Procter & Gamble Company: Investment in Crest Whitestrips Advanced Seal - Teaching Note
Schill, Michael J.Teaching Note DARDEN-F-1670TN-EFinanceTeaching note for product F-1670Starting at €0.00
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Shamrock Capital: Pricing the Masters of Taylor Swift
Schill, Michael J.Case DARDEN-F-2050-EFinanceThis case examines the 2020 pricing decision for the master recordings of Taylor Swift’s first six albums in consideration of a sale of the recordings by music executive Scooter Braun to Shamrock Capital (Shamrock), an investment company owned by the Roy E. Disney family. Swift, the most listened-to musician in the world, had expressed displeasure with Braun’s ownership of her masters and a desire to own the recordings herself—even threatening to...Starting at €8.20
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Qualtrics (A), (B), and (C), Teaching Note
Chung, Doug J.Teaching Note HBS-520059-EMarketingTeaching note for cases 518082, 518083, and 518084.Starting at €0.00
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How Leaders Can Drive Sales
Capon, Noel; Senn, Christoph; Chung, Doug J.; Cespedes, Frank V.Article HBS-R2102B-EMarketing"When CEOs Make Sales Calls," "How to Shift from Selling Products to Selling Services," and "Selling After the Crisis."Starting at €8.20