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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineTeaching Note DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Starting at €0.00
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Green Ox
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineCase DARDEN-M-0722-EMarketing”Green Ox” was written specifically for a midterm exam in an MBA marketing management class. Rather than focus on one particular concept or issue (e.g., segmentation, product line depth), the case challenges students to develop a marketing strategy for a food and beverage manufacturer’s new line of sports beverages, which contain beneficial antioxidants. Focal decisions include choosing a segmentation scheme(s) and a specific target segment(s) an...Starting at €8.20
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The Wealthfront Generation
Viceira, Luis M.; Ciechanover, Allison M.Case HBS-216085-EFinanceThis case features Wealthfront, a Palo Alto California-based financial technology startup. Wealthfront created a fully-automated, low-cost online investment platform targeting the millennial generation. The founders positioned Wealthfront as a disruptiveStarting at €8.20
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LOYAL3: Own What You Love
Viceira, Luis M.; Ciechanover, Allison M.Case HBS-215075-EFinanceThis case features San Francisco-based financial technology startup, LOYAL3. Founded in 2008, the company seeks to disrupt the capital markets and democratize access to those markets for retail investors. By the fall of 2014, LOYAL3 had three products. In the first, the Social IPO Platform , LOYAL3 acted as co-manager of an issuing company's initial public offering (IPO), enabling individual investors to purchase IPO shares at the same price-an...Starting at €8.20
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The Vanguard Group, Inc. in 2015: Celebrating 40
Sunderam, Adi; Viceira, Luis M.; Ciechanover, Allison M.Case HBS-216026-EFinanceStarting at €8.20
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Zillow Offers: Winning Online Real Estate 2.0
Viceira, Luis M.; Di Maggio, Marco; Ciechanover, Allison M.Case HBS-220021-EFinanceZillow Group launches an ibuyer program to buy and sell physical homes. Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market,Starting at €8.20
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GoFundMe: The Giving Layer of the Internet, Teaching Note
Kominers, Scott Duke; Ciechanover, Allison M.Teaching Note HBS-819090-EEntrepreneurshipTeaching note for case 818108.Starting at €0.00
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Chegg, Inc.: Building the Student Hub
Eisenmann, Thomas R.; Ciechanover, Allison M.Case HBS-814035-EEntrepreneurshipStarting at €8.20
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GoFundMe: The Giving Layer of the Internet
Kominers, Scott Duke; Ciechanover, Allison M.Case HBS-818108-EEntrepreneurshipBy 2017, GoFundMe is the world's largest social fundraising platform. Gross donation volume is growing rapidly yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives.Starting at €8.20
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Upwork in 2019
Yoffie, David B.; Ciechanover, Allison M.Case HBS-719509-EStrategyStephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, updates his progress on how to redesign its business model in 2019.Starting at €8.20