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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665Innovation and Change, Leadership and People Management, StrategyEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Starting at €8.20
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Pennies From Heaven Strategic Turnaround at J.C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665-EInnovation and Change, Leadership and People Management, StrategyThe case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.Starting at €8.20
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Repositioning Snam: How to Redesign the Competitive Position of the EU Leader in Gas Infrastructure
Arcelli, Marco; Maoret, Massimo; Lee, GunheungCase SM-1666-EInnovation and Change, StrategyThe case details the current competitive position of Snam, one of the European market leaders in gas infrastructure. Taking the position of current CEO Marco Alverà, the case allow for a wide strategic discussion of the future position of the company as it faces industry-wide challenges of technological change and decarbonization.Starting at €8.20
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Nokia: Rebirth of the Phoenix
Calvo, Eduard; Valor Sabatier, Josep; Tatarinov, KatherineCase SM-1644-ECorporate Governance, Information Technologies, StrategyIn January 2016, Risto Siilasmaa, the Chairman of Nokia¿s board since 2012, re-read the burning platform memo written by Elop in 2011 and reflected on all that had happened to the Finnish powerhouse. Stephen Elop, who had moved from Microsoft to join Nokia in 2010 as CEO, drafted the memo to rally the troops at Nokia to prepare for the clean-up that he would need to make after years of missed opportunities had set the company on a downward slope...Starting at €8.20