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Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative
Wei Li; Jing Chen; Hubert PunCase IVEY-W35264-EStrategyIn August 2022, Pinduoduo Inc., one of the fastest growing and largest e-commerce companies in China, faced several challenges. Alongside intensified competition from Alibaba Group Holding Ltd. and JD.com Inc., as well as weakened consumer spending due to the COVID-19 pandemic, Pinduoduo had reached a potential growth ceiling within the domestic market. To explore new growth avenues, Lei Chen, the company’s chairman and chief executive officer, w...Starting at €8.20
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JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCase IVEY-9B20M047-EStrategyJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Starting at €8.20
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Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCase IVEY-W26400-EMarketing, StrategyAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisStarting at €8.20
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JD: E-invoice with Blockchain - Teaching Note
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiTeaching Note IVEY-8B20M047-EStrategyTeaching note for product 9B20M047.Starting at €0.00
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Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative - Teaching Note
Hubert Pun; Wei Li; Jing ChenTeaching Note IVEY-W35265-EStrategyTeaching note for product W35264.Starting at €0.00
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Serviteléfono S.A.
Labayen T. E.; Baucells Alibés, ManelCase AD-276-EDecision Analysis, EconomicsA 24/7 call center operated by a firm providing high-tech services by means of cellular phones has to allocate operators to shifts in such a way as to minimize costs. The firm runs on small profit margins, so saving a few percent through good scheduling can make an enormous difference in terms of profitability. In doing so, the firm has to make sure that the day is covered and the regulations concerning working time are met. The assignment can be...Starting at €8.20
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Alibaba: Launching a Direct Online Retail Model
Wei Li; Jing Chen; Hubert Pun; Junfeng TianCase IVEY-W28625-EMarketing, StrategyIn May 2021, Alibaba Group Holding Limited (Alibaba), China’s biggest e-commerce company, faced a number of challenges. Alibaba, which operated under a platform business model, was confronted with weakened consumer spending due to the coronavirus pandemic as well as increased competition from JD.com Inc. (JD.com) and other e-commerce entrants. To boost business growth and strengthen Alibaba’s leading position in China’s e-commerce market, Daniel ...Starting at €8.20
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Serviteléfono S.A.
Labayen T. E.; Baucells Alibés, ManelCase AD-276Decision Analysis, EconomicsUn «call center» de una empresa dedicada a ofrecer servicios de información de alto valor añadido mediante telefonía móvil, 24 horas al día 7 días a la semana, tiene que distribuir a los operadores por turnos para minimizar sus costes. Los beneficios marginales de la empresa son bajos, por tanto, el ahorro de unos porcentajes mediante un buen «planning» puede representar una gran diferencia desde el punto de vista de la rentabilidad. Por ello, la...Starting at €8.20
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Club Solidario: Using IP Optimization to Assign Students to Families
Carbó D.; Domingo E.; García, Carolina; Baucells Alibés, Manel; Baigorri, J.; Villavieja D.; Rubiralta P.Case AD-300-EBusiness Ethics and Corporate Social ResponsibilityDavid and some others in the group were involved in Club Solidario. David convinced the group that it would be nice to use optimization to arrange the teams of students that were supposed to visit families in need.Starting at €8.20
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Suning.com: Managing the Challenges of Expansion
Yan Zhu; Jing Chen; Hubert PunCase IVEY-W27154-EStrategyAs a traditional retailer focused on selling home appliances, Suning.com Co. Ltd. (Suning) grew quickly and became a leading retailer in China, dominating the market until the 2000s. By 2021, however, Suning was facing challenges, including fierce competition from e-commerce giants such as Alibaba Group Holding Limited, Jingdong, and Pinduoduo Inc. and from its upstream brand manufacturers. It also faced financial pressure in its core business du...Starting at €8.20