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Glaxo: The acquisition of Wellcome
Canals, Jordi; Bardolet Urgellès, DavidCase ASE-386-EEconomicsThis case describes the changes in the world pharmaceutical industry in 1995 and presents the challenges for Glaxo (the leading European pharmaceutical firm) and the potential acquisition of Wellcome. This decision will differ from other acquisitions made by firms like Merck, oriented towards vertical integration and control over the distribution network. The main topics that the case covers are: industry analysis; value chain analysis; positioni...Starting at €8.20
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Magic Diamonds
Baucells Alibés, Manel; Bardolet Urgellès, DavidCase AD-266-EDecision Analysis, EconomicsThe case uses optimization techniques to determine allocation of offices. The objective is to minimize the total traveling distances, rental cost of offices and differences for sales potential between zones. The solution obtained by linear programming is compared with the intuitive solution initially proposed.Starting at €8.20
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Basics of statistics
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierTechnical Note ADN-256-EDecision Analysis, EconomicsThis technical note reviews the most basic concepts of statistics. Some measures of centrality (mean and median) are introduced, along with the most commonly used measures of variability (variance, standard deviation and range). The note is intended for students who need to revise the basic concepts that will later be used in the quantitative analysis courses.Starting at €8.20
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Math skills warm-up
Bardolet Urgellès, David; Baucells Alibés, Manel; Gómez, JavierTechnical Note ADN-255-EDecision Analysis, EconomicsThis technical note reviews some basic concepts of mathematics. It brushes up some notions of arithmetic and percentages, and provides a brief review of equations and the functions of a variable. At the end, it includes a few related exercises. The note is aimed at students who need to revise the basic concepts that will later be used in the quantitative analysis courses.Starting at €8.20
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A Walk Through the United States
Bardolet Urgellès, David; Baucells Alibés, Manel; Ariño, Miguel AngelCase AD-374-EDecision Analysis, EconomicsThe case presents the well-known traveling salesman problem in the context of having to visit 48 U.S. State Capitals.Starting at €8.20
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Vodafone AirTouch: The Acquisition of Mannesmann - Teaching Note
Bardolet Urgellès, David; Canals, JordiTeaching Note DGT-24-EStrategyThis Teaching Note presents the main issues for consideration and decision making for the case "Vodafone: The Acquisition of Mannesmann".Starting at €0.00