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Fiat's Strategic Alliance with Tata (C): Its Evolution From Tata's perspective
Ariño, AfricaCase SM-1551-EInnovation and Change, StrategyFive months after the signing of a memorandum of understanding and with a delay of almost a year, Tata saw the first product of its cooperation with Fiat come out of the Ranjangaon plant. The company launched the new Indica Vista model equipped with the engine produced by the joint venture. With both the engine and the car itself assembled at the JV plant, the new Indica Vista was an important update of the model that had been first manufactured ...Starting at €5.74
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Shifting alliances in the golf industry: The PGA Tour, the European Tour, and the Saudi Public Investment Fund (C)
Pastoriza, David; Ariño, Africa; Calleja, RicardoCase SM-1759-ECorporate Governance, StrategyThis case describes the genesis of the competitive battle and settlement between the PGA TOUR and European Tour, the two main professional golf circuits in the world. Then, it describes the irruption of LIV Golf, a Saudi-backed golf league, which changed the status quo in the industry. The structure of the case is as follows: In part A of the case (March 2020-July 2021), we describe the struggles of the PGA TOUR and the European Tour during the C...Starting at €5.74
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Shifting alliances in the golf industry: The PGA Tour, the European Tour, and the Saudi Public Investment Fund (A)
Pastoriza, David; Ariño, Africa; Calleja, RicardoCase SM-1757-ECorporate Governance, StrategyThis case describes the genesis of the competitive battle and settlement between the PGA TOUR and European Tour, the two main professional golf circuits in the world. Then, it describes the irruption of LIV Golf, a Saudi-backed golf league, which changed the status quo in the industry. The structure of the case is as follows: In part A of the case (March 2020-July 2021), we describe the struggles of the PGA TOUR and the European Tour during the C...Starting at €8.20
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Shifting alliances in the golf industry: The PGA Tour, the European Tour, and the Saudi Public Investment Fund (B)
Pastoriza, David; Ariño, Africa; Calleja, RicardoCase SM-1758-ECorporate Governance, StrategyThis case describes the genesis of the competitive battle and settlement between the PGA TOUR and European Tour, the two main professional golf circuits in the world. Then, it describes the irruption of LIV Golf, a Saudi-backed golf league, which changed the status quo in the industry. The structure of the case is as follows: In part A of the case (March 2020-July 2021), we describe the struggles of the PGA TOUR and the European Tour during the C...Starting at €5.74
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Shifting alliances in the golf industry: The PGA Tour, the European Tour, and the Saudi Public Investment Fund (A, B and C) - Teaching note
Pastoriza, David; Ariño, Africa; Calleja, RicardoTeaching Note SMT-148-ECorporate Governance, StrategyThis case describes the genesis of the competitive battle and settlement between the PGA TOUR and European Tour, the two main professional golf circuits in the world. Then, it describes the irruption of LIV Golf, a Saudi-backed golf league, which changed the status quo in the industry. The structure of the case is as follows: In part A of the case (March 2020-July 2021), we describe the struggles of the PGA TOUR and the European Tour during the C...Starting at €0.00
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Coca-Cola Nestlé Refreshments Company (D): Nestlé's Perspective
Ariño, AfricaCase SM-1634-EStrategyThe Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this pu...Starting at €5.74
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Sony Ericsson Mobile Communications, a New Challenge for Nokia (B) Latest Events in the Market
López Ramón y Cajal J.; Ariño, AfricaCase DG-1389-EStrategyThe case describes the competitive landscape of the mobile phone industry in April 2001. The established "big three", Nokia, Motorola and Ericsson, faced a stagnant market, an uncertain environment and increased competition. The main focus of the case is the analysis ofa significant announcement, the merger of the mobile phone activities of Ericsson and Sony into a new company, Sony Ericsson Mobile Communications (SEMC). The case starts by descri...Starting at €5.74
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Coca-Cola Nestlé Refreshments Company (A)
Ariño, AfricaCase SM-1631-EStrategyThis is the first of a five-case series. Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine thei...Starting at €8.20