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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraTeaching Note DARDEN-M-0959TN-EMarketingTeaching note for product M-0959Starting at €0.00
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiStarting at €8.20
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €8.20
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0961-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €5.74
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Note on the management of foreign exchange risk
Mendez M.; Rahnema Alavi, AhmadTechnical Note FN-506-EFinanceThis note presents an overview and synthesis of foreign exchange rates, but more importantly, it also introduces some of the basic concepts related to foreign exchange exposure. The note focuses on the management of foreign exchange risk and deals with a set of financial instruments that are most frequently employed in foreign exchange operations in Europe.Starting at €8.20
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Swissair Group
Longstaff, Julian; Mendez M.; Rahnema Alavi, AhmadCase F-731-EFinanceThis case describes the collapse of Swissair, the Swiss flag airline, in October of 2001. The student is given the opportunity to analyse the problem, its sources and development.Starting at €8.20
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Visteon (B)
Boulent, M.; Palencia, Luis; Rahnema Alavi, AhmadCase C-722-EAccounting and ControlIn 1999, with the Nissan Almera door panel program already under way, the account manager from Visteon's Nissan BBG receives a call from the Nissan program manager asking for a 28% price reduction. He calls the program's PLT manager to discuss what they should do.Starting at €5.74
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Endemol Entertainment
Lupo D.; Mendez M.; Rahnema Alavi, AhmadCase F-736-EFinanceThis case deals with financial analysis of a fast growing company. It highlights the relationships between the firm´s growth rate and its short-term financial needs.Starting at €8.20
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Visteon (A)
Boulent, M.; Palencia, Luis; Rahnema Alavi, AhmadCase C-721-EAccounting and ControlIn 1997, the Visteon management has to decide on the pricing of a door panel (DP) to be manufactured for the Nissan Almera. The company information system is used as a base for the pricing decision. The case explains the pricing process used.Starting at €8.20
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La lucha por el control de New England Wire & Cable: con el dinero de los demás
Rahnema Alavi, Ahmad; Maximon, Hillel M.; Mitchell, JordanCase F-887Corporate Governance, Finance, StrategyEste caso se basa en la conocida película "Con el dinero de los demás", que trata, en resumen, de cómo un mismo negocio es interpretado y ambicionado por distintas partes. Imagina que te encuentras frente al imponente, elocuente y majestuoso Andrew Jorgensen (interpretado por Gregory Peck) y al presuntuoso, burlón y carente de cualquier atractivo Lawrence Garfield (interpretado por Danny DeVito). Ambos recurren a sus estrategias de persuasión par...Starting at €8.20