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Communicating Corporate Citizenship: MRW and Corporate Social Responsibility (B)
Levy, Jan; Sánchez, Pablo; Rodríguez Badal, Miguel ÁngelCase DG-1376-EStrategySee case DG-1375-E Communicating corporate citizenship: MRW and corporate social responsibility (A).Starting at €5.74
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Frico, S.A.
Rodríguez Badal, Miguel Ángel; Ricart, Joan EnricCase DG-1217StrategyFRICO S.A. es un caso preparado especialmente para la formación en el «Modelo para el autodiagnóstico medioambiental estratégico e integral». A partir de la información recogida en el caso sobre la compañía ficticia FRICO y del mencionado modelo, es posible determinar los puntos fuertes y las áreas de mejora de su gestión medioambiental, y desarrollar el consiguiente plan de mejora.Starting at €8.20
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GrupoNueva: proyecto "Todos Ganamos"
Sánchez, Pablo; Rodríguez Badal, Miguel ÁngelCase DG-1493Business Ethics and Corporate Social ResponsibilityAmanco Guatemala, una de las empresas del GrupoNueva, fue la primera en desarrollar un primer modelo de negocio dirigido específicamente a los mercados de bajos ingresos. El proyecto era un sistema de riego por goteo especialmente adaptado a las necesidades del pequeño agricultor, que permitía aumentar la superficie de cultivo utilizando la misma cantidad de agua. La asesoría y participación de empresas comercializadoras agrícolas en este proyect...Starting at €8.20
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Siemens y la sostenibilidad
Sánchez, Pablo; Alfaro, J.; Rodríguez Badal, Miguel ÁngelCase DG-1420StrategySiemens, empresa líder en el año 2002 en el Dow Jones Sustainability Index STOXX, había decidido integrar en el año 2000 los principios del desarrollo sostenible en su estrategia para obtener la llamada "licencia para crecer". Las crecientes desigualdades sociales, el debilitamiento de los ecosistemas y la cada vez más exigida responsabilidad social y transparencia de las empresas, habían comportado la reformulación de algunos aspectos básicos de...Starting at €8.20
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Hindustan Lever Re-invents the Wheel (B)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1425-EStrategyCase B describes how HLL created a brand new business model to compete in the BOP market and the outstanding results it obtained. It concludes by posing the following questions: Are these growth rates sustainable? And if they are, can they be replicated with Unilever's Multi-local, Multi-national approach?Starting at €5.74
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Hindustan Lever Re-invents the Wheel (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426-EStrategyCase C ends the case series with information on how Unilever approached BOP markets in Indonesia and Brazil and broadens the question further to ask: How can Unilever benefit from the lessons learned at HLL? Has Hindustan Lever found a new strategy to gain larger markets globally in its quest to meet the everyday needs of everyday people everywhere? Or had it merely found a way to push out a young competitive upstart in India without there being ...Starting at €5.74
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Suez: The "Water for All" Project
Mutis J.; Rodríguez Badal, Miguel ÁngelCase DG-1509-EStrategySUEZ Environment is a worldwide leader in water-related services, serving 125 million individuals. Although 85% of its current activities are located in Europe and North America, Suez has significant activities in many emerging countries in Central and South America, Asia, Africa and the Middle East. In these countries, the priority is to use an inclusive approach to maintain long-term competitiveness while ensuring significant added-value for it...Starting at €8.20
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Communicating corporate citizenship: MRW and corporate social responsibility (A)
Levy, Jan; Sánchez, Pablo; Rodríguez Badal, Miguel ÁngelCase DG-1375-EStrategyThis case describes the corporate social responsibility (CSR) policy of MRW, Spain's second largest express courier company, and explains how it affects the company's communication policy and business strategy. The case first briefly outlines the history of the company and fills in some background to help understand its current expansion policy. It then gives information about certain management issues that have been considered vital to the organ...Starting at €8.20
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Hindustan Lever Re-invents the Wheel (A)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1424-EStrategyThis case series deals with the pioneering experience of Unilever at the "base of the pyramid" (BOP). The BOP consists of those 4 billion people excluded from the market economy and living in poverty. The BOP is a new management concept that conveys the promise to fulfill a twofold objective: promote social development and allow companies to regain double digit growth rates. For almost 100 years, Hindustan Lever (HLL), a subsidiary of Unilever, h...Starting at €8.20
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20