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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)
Alcacer, Juan; Dai, Nancy HuaCase HBS-914014-EIn April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US, UK, China, and India to conduct analysis and develop three options: outsourcing e-coating to a third party in Sanand, outsourcing e-coating to a third-party in Chennai and transpor...Starting at €8.20
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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)
Alcacer, Juan; Dai, Nancy HuaCase HBS-914015-EThe case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels.Starting at €5.74
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Fernández-Vega Eye Institute - Teaching Note
Serrano, Alejandro; Moscoso, PhilipTeaching Note PT-64-EInnovation and Change, Service and Operations ManagementThis teaching note is designed for the case study P 1137 E, "Fernández-Vega Eye Institute." It proposes assignment questions for case preparation, guidelines for case analysis, and a teaching plan and board plan for class.Starting at €0.00
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Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase OIT-26-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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From Imitation to Innovation: Zongshen Industrial Group
Shih, Willy; Dai, Nancy HuaCase HBS-610057-EService and Operations ManagementAs Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new challenges. The company had become a leader in gasoline powered motorcycles and small gas engines, but increasing taxes and restrictions on the use of motorcycles in congested urban a...Starting at €8.20
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCase P-1079-EInformation Technologies, Service and Operations ManagementThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Starting at €8.20
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Fundación "La Caixa": exposiciones de arte
Moscoso, PhilipCase P-1103Service and Operations ManagementCon un presupuesto de 500 millones de euros en 2009, la Fundación "la Caixa" es la tercera fundación privada más grande de Europa. A través de ella, la caja de ahorros "la Caixa" gestiona su Obra Social. El objetivo fundacional de la Fundación es financiar e impulsar actividades de carácter social, educativo, cultural y científico. El presente caso se centra en la vertiente cultural e ilustra la producción de exposiciones de arte por parte de la ...Starting at €8.20
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eBay España y su comunidad de usuarios
Moscoso, Philip; Lago, AlejandroCase P-1079Information Technologies, Service and Operations ManagementEl caso se centra en cómo eBay involucra a su comunidad de usuarios en todas sus actividades de negocio, desde la toma de decisiones estratégicas hasta la propia operativa. Para ello ha desarrollado una serie de instrumentos de comunicación muy sofisticados. Concretamente, el caso plantea ajustes en los precios de inserción y las comisiones de venta, así cómo mejorar la detección de productos falsos en la plataforma.Starting at €8.20
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Hubei Lantian (B)
Hawkins, David F.; Shih-ta Chen, Michael; Dai, Nancy HuaCase HBS-113119-EAccounting and ControlStarting at €5.74
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SANY: Going Global
Lal, Rajiv; Lippert, Stefan; Dai, Nancy Hua; Deng, DiCase HBS-513058-EMarketingApril 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5 industrial parks in China; 5 R&D and manufacturing bases in America, Germany, India, Brazil, and Indonesia; and 21 sales companies worldwide. SANY Heavy Industry Co., Ltd. (SANY), S...Starting at €8.20