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Fernández-Vega Eye Institute - Teaching Note
Serrano, Alejandro; Moscoso, PhilipTeaching Note PT-64-EInnovation and Change, Service and Operations ManagementThis teaching note is designed for the case study P 1137 E, "Fernández-Vega Eye Institute." It proposes assignment questions for case preparation, guidelines for case analysis, and a teaching plan and board plan for class.Starting at €0.00
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Beyond 20/20: The model of the Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase OIT-26-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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eBAY Spain and its User Community
Moscoso, Philip; Lago, AlejandroCase P-1079-EInformation Technologies, Service and Operations ManagementThe case focuses on how eBay gets its user community involved in all its business activities, from strategic decision making to operations. To do this it has developed a number of very sophisticated communication tools. Specifically, the case discusses certain adjustments in the listing fees and sales commissions, and how to improve the detection of fake products.Starting at €8.20
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Fundación "La Caixa": exposiciones de arte
Moscoso, PhilipCase P-1103Service and Operations ManagementCon un presupuesto de 500 millones de euros en 2009, la Fundación "la Caixa" es la tercera fundación privada más grande de Europa. A través de ella, la caja de ahorros "la Caixa" gestiona su Obra Social. El objetivo fundacional de la Fundación es financiar e impulsar actividades de carácter social, educativo, cultural y científico. El presente caso se centra en la vertiente cultural e ilustra la producción de exposiciones de arte por parte de la ...Starting at €8.20
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eBay España y su comunidad de usuarios
Moscoso, Philip; Lago, AlejandroCase P-1079Information Technologies, Service and Operations ManagementEl caso se centra en cómo eBay involucra a su comunidad de usuarios en todas sus actividades de negocio, desde la toma de decisiones estratégicas hasta la propia operativa. Para ello ha desarrollado una serie de instrumentos de comunicación muy sofisticados. Concretamente, el caso plantea ajustes en los precios de inserción y las comisiones de venta, así cómo mejorar la detección de productos falsos en la plataforma.Starting at €8.20
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Procurement and Outsourcing
Moscoso, Philip; Lago, AlejandroTechnical Note PN-499-EService and Operations Management, StrategyEvery firm at some point is faced with a fundamental question: What resources and which activities in the value chain should be supplied in-house? In short, it is the well-known dilemma of "make or buy." This note presents managers with a summary of the keys and opportunities of outsourcing and procurement in order to help them transform these activities into sources of competitive advantage for their companies.Starting at €8.20
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Allianz: The Iberian Project
Lago, Alejandro; Moscoso, PhilipCase P-1107-EInnovation and Change, Leadership and People Management, Service and Operations ManagementIn December 2007, the Allianz Group created a special taskforce to study the possible integration of the subsidiaries in Spain and Portugal. The different alternatives to be analyzed ranged from a complete merger of the two companies to sharing only some key back-office operations. Although companies in both countries had similar products and structures, their operational philosophies were rather different, since Spain had decentralized many acti...Starting at €8.20
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Operational Innovation: Source of Competitive Advantage
Moscoso, PhilipTechnical Note PN-438-EService and Operations ManagementOperational innovation - not merely continuous improvement - entails the creation of completely new forms of operation, including order management, production and customer service. These innovations, which effect radical improvement in operations, help us put our competitors against the ropes.Starting at €8.20
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Bally AG: The DOT project (A)
Sabrià, Frederic; Moscoso, PhilipCase P-1053-EService and Operations ManagementThe case describes the situation of one of the leading companies in the luxury goods market. The company's executive vice-president is planning some changes in the supply chain to enhance the speed of response.Starting at €8.20
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Netflix: Business and Operations Model
Moscoso, PhilipExercise PE-73-EInformation Technologies, Service and Operations ManagementThis exercise breaks down the Netflix model (with special emphasis on its business model) to understand the keys to its success, but also possible future risks.Starting at €8.20