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Chemblog A.G. (C)
Cugueró-Escofet, Natàlia; Rosanas, Josep MariaCase C-763Accounting and ControlFinalmente, Chemblog optó por no realizar la inversión que propuesto Quimic, su filial en España (véanse los casos A y B). Esta se vio obligada a acatar la resolución de la central alemana y se convirtió, por tanto, en la distribuidora del Chem?1. La decisión se comunicó a través de un e-mail que envió Kressing, en el que trasmitía la satisfacción del grupo por la iniciativa y por la excelente gestión de la subsidiaria española. La única cuestió...Starting at €5.74
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Chemblog A.G. (C)
Cugueró-Escofet, Natàlia; Rosanas, Josep MariaCase C-763-EAccounting and ControlIn the end, Chemblog chose not to make the investment proposed by Quimic, its subsidiary in Spain (see Cases A and B). The subsidiary was forced to abide by the decision of the German head office and thus became the Spanish distributor of Chem 1. Kressing notified Quimic of the decision by e-mail, and expressed the group's satisfaction with the initiative and with the excellent management of the Spanish subsidiary. The only issue that remained wa...Starting at €5.74
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Chemblog, A.G. (C) - Teaching Note
Cugueró-Escofet, Natàlia; Rosanas, Josep MariaTeaching Note CT-25-EAccounting and ControlThe Chemblog case C teaching note offers guidance on using the case in class. Case C can be used to illustrate issues of transfer pricing as a basic tool for distributing a company's profits between units that sell and buy the same product. It can also be used as a follow-up to cases A and B, as all three cases deal with the problems that can arise when an investment decision depends on the interests of different divisions, independently of how a...Starting at €0.00
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Lincoln Financial Group (C)
Godes, David B.; Lane, DavidCase HBS-508030-EMarketingLFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales management by exploring the link between a shift in the firm's overall strategy (customer intimacy), the structural implementation of this strategy in the form of the creation of a new d...Starting at €5.74
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Chemblog, A.G. (C) - Nota del instructor
Cugueró-Escofet, Natàlia; Rosanas, Josep MariaTeaching Note CT-25Accounting and ControlLa nota del instructor del caso "Chemblog, A.G. (C)" permite al profesor dar las pautas para tratar el documento en clase. En general, se puede dar para ilustrar temas de precios de trasferencia como herramienta básica para distribuir los beneficios de la empresa en su conjunto entre dos unidades que venden y compran dicho producto. También se puede dar después de los casos A y B, ya que los tres casos tratan todos los problemas que pueden encont...Starting at €0.00
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Terumo (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508070-EMarketingTo maximize their effectiveness, color cases should be printed in color. This case provides a further update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. It also discusses the expansion of the firm's "Medical Pranex," a unique facility offering training and meeting space for doctors and nurses.Starting at €5.74
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Carlyle Japan (C)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-508094-EMarketingThis is a supplement to the (A) and (B) cases. It documents the shift in Carlyle's networking strategy. The firm decreased its focus on building contacts in commercial banking an increased instead the focus on building more contacts with industry directly.Starting at €5.74
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EFI, Inc. (C)
Godes, David B.; Barley, LaurenCase HBS-508046-EMarketingThis is a follow-on case to EFI, Inc. (A) and (B). It reports on the sales force's response to the new plan and provides some data as to their performance in the quarters immediately following the implementation of the new plan.Starting at €5.74
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Avaya (C): Implementing Demand Generation in Brazil
Godes, David B.Case HBS-508050-EMarketingAvaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the firm and asks the student to come up with a strategy to improve the way in which Sales and Marketing work together. In the (B) case, we see their strategy in the form of a "unified fu...Starting at €5.74
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74