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H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Case HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Starting at €8.20
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Negociando una operación de capital riesgo (II): Estructuración del acuerdo e instrumentos contractuales
Segurado, Juan Luis; Roure, JuanTechnical Note EN-11Entrepreneurship, FinanceCuando se trata de estructurar las operaciones, y con independencia de su naturaleza, los inversores de capital riesgo buscan, fundamentalmente, maximizar su retorno, minimizar sus riesgos financieros y cubrirse frente a los posibles conflictos de interés que pueden surgir con los gestores de las compañías en las que invierten. Para ello, negocian la incorporación ?en los acuerdos de inversión? de una serie de mecanismos de control y de asignació...Starting at €8.20
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Metodología PDCA para la mejora contínua de los procesos
Moñino, M.; Roure, JuanTechnical Note PN-328Service and Operations ManagementEl objetivo de esta nota técnica es explicar la metodología PDCA («Plan, Do, Check, Act») usada en Hewlett-Packard para la mejora continua de los procesos. Su propósito es que exista una sistemática en la resolución de problemas o en la mejora de procesos, a fin de asegurar que se direccionan las causas de raíz, proporcionando, en definitiva, el camino más corto y más seguro para la resolución del problema o mejora pretendida.Starting at €8.20
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Introducción a la gestión de procesos
Moñino, M.; Roure, JuanTechnical Note PN-327Service and Operations ManagementEl objetivo de esta nota técnica es dar guías para abordar la gestión de procesos en una empresa, reflexionando sobre las siguientes preguntas: ¿Por qué es importante gestionar por procesos? ¿Cuáles son las actividades que ocurren? ¿Cómo inventariarlas? ¿Cuáles son las más importantes? ¿Cómo gestionarlas eficaz y eficientemente? ¿Cómo documentarlas y medirlas? ¿Cómo mejorarlas?Starting at €8.20
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Case HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Starting at €8.20
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La gestión estratégica de los procesos
Moñino, M.; Rodríguez Badal, Miguel Ángel; Roure, JuanTechnical Note PN-395Service and Operations ManagementSe comentan los cambios que representan pasar de la gestión tradicional de procesos a la nueva Gestión por Procesos o Gestión Estratégica de Procesos.Starting at €8.20
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The Hain Celestial Group
Bell, David E.; Alvarez, Jose B.; Weber, James; Shelman, MaryCase HBS-516007-EStrategyHain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on several fronts. First, new consumers were interested in these products and these consumers had characteristics different from those of historical consumers in the segment. Second, the ...Starting at €8.20
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCase HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Starting at €8.20
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The Barceló Group: Entrepreneurial Spirit and Corporate Governance
Roure, Juan; Segurado, Juan LuisCase E-206-ECorporate Governance, EntrepreneurshipThis case, based on the IESE case E 99 E, deals first of all with entrepreneurial experience and the process of family transition that led to the development and successful growth of the Barceló Group, one of the most important family-owned hotel chains in Spain and, secondly, the development of corporate and family governance structures and their role in the group's successful growth.Starting at €8.20
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelTeaching Note HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Starting at €0.00