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Lastminute.com (C)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1117Information Technologies, MarketingUno de los retos más grandes de la empresa es el mantenimiento y desarrollo de las relaciones con sus proveedores. En este caso se discuten las ventajas y desventajas de implementar un plan que sirva para integrar más y más a los proveedores en la plataforma tecnológica de lastminute.com, estableciendo costes de cambio (switching costs) y asegurando fuentes constantes de inventario.Starting at €5.74
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Lastminute.com (C)
Golobardes, Gemma; Bertini, Marco; Nueno, José LuisCase M-1117-EInformation Technologies, MarketingOne of the biggest challenges facing the company is how to maintain and develop its relationships with suppliers. This case offers a discussion of the advantages and disadvantages of implementing a plan to integrate the suppliers into lastminute.com's technology platform, thus creating switching costs and securing a permanent source of inventory.Starting at €5.74
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Snackos SpA (C)
Ferrer, Jordi; Nueno, José LuisCase M-981MarketingLa mañana del 26 de noviembre de 1993, Giovanni Segni, director de Marketing Estratégico de Snackos SpA, se disponía a analizar los datos definitivos que acababa de recibir del test que, sobre las dos nuevas líneas de Fritto, Bolsa Junior y Super Snack, se había estado realizando durante los tres últimos meses. Segni debía sacar conclusiones que le permitieran tomar decisiones sobre el lanzamiento nacional de estas dos nuevas líneas y de los posi...Starting at €5.74
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Supplier Development at SysInteg (C)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1364-EService and Operations ManagementOn day two of the Value Stream Mapping (VSM) event, the legal counsel for the XS division was brought to the meeting by the XS division manager who viewed the suggestions and recommendations made the supplier during the Current State exercise on the first day as push backs and wanted to ensure that he had no unreasonable plans for improvement when he left the VSM event. The attorney was concerned that any changes to existing processes would leave...Starting at €5.74
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Southeastern Mills: The Improvement Journey (C)
Landel, Robert D.; Goldberg, RebeccaCase DARDEN-OM-1421-EService and Operations ManagementAppropriate for courses in operations design and performance management. A Business Process Improvement team has evaluated a different systems design for launching a Lean-Six Sigma improvement journey and selected an advisory firm to implement it into a high-performance workplace system infrastructure. This case is the third of a three-part series with OM-1419 and OM-1420. Students are asked to comment on the final selection of the advisory firm ...Starting at €5.74
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Wausau Equipment Company: A Lean Journey (C)
Landel, Robert D.; Gruia, SorinCase DARDEN-OM-1383-EService and Operations ManagementThis file contains slides that show the elements chosen by the senior management and consultants to reengage and relaunch the lean journey at Wausau Equipment Company, following its original failed implementation and necessitated by implementation and acceptance problems at the management level. A teaching note (OM-1354TN) is available.Starting at €5.74
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Supplier Development at SysInteg (A), (B), and (C) - Teaching Note
Landel, Robert D.; Karri, Chitanya; Mestry, AshishTeaching Note DARDEN-OM-1355TN-EService and Operations ManagementTeaching note for product OM-1355Starting at €0.00
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Wausau Equipment Company: A Lean Journey (A), (B), and (C) - Teaching Note
Landel, Robert D.Teaching Note DARDEN-OM-1354TN-EService and Operations ManagementTeaching note for product OM-1354Starting at €0.00
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Konica: Convergencia tecnológica
Nueno, José Luis; Mora C.Case M-1070MarketingKonica, una empresa japonesa de copiadoras está a punto de lanzar su primera copiadora digital. Dicho lanzamiento pone de manifiesto el inicio de la competencia entre impresoras y copiadoras. Nuevos competidores, nuevos canales, nuevas políticas de precio y definición de secciones.Starting at €8.20