Konica: Convergencia tecnológica

By Nueno, José Luis / Mora C.

Marketing

Konica, una empresa japonesa de copiadoras está a punto de lanzar su primera copiadora digital. Dicho lanzamiento pone de manifiesto el inicio de la competencia entre impresoras y copiadoras. Nuevos competidores, nuevos canales, nuevas políticas de precio y definición de secciones.

Collection: IESE (España)

Ref: M-1070

Format: PDF

Number of pages: 24

Publication Date: Jan 1, 1999

Language: Spanish

Review date: Jan 1, 1999

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Konica: Convergencia tecnológica

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Konica: Convergencia tecnológica

Description

Konica: Convergencia tecnológica

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