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Zinio: "Byting" into a Paper World - Teaching Note
Mitchell, Jordan; Villanueva, Julian; Nueno, José LuisTeaching Note MT-28-EInformation Technologies, MarketingIn mid 2006, executives from Spain's prominent news clipping company, AccesoGroup, are talking about how they can make a recently acquired franchise for Zinio a profitable and viable business in Spain. Zinio is a solution to digitalize print-based media. Its major business in the U.S. is conducted by automatically delivering digital versions of mainstream magazines to subscribers. In looking at the potential of the Zinio software, the team is as...Starting at €0.00
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Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy - Teaching Note
Nueno, José Luis; Clemares, FuencislaTeaching Note MT-48-EInformation Technologies, Innovation and Change, MarketingStarting at €0.00
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Fluidra Connect: The Internet of Pools - Teaching Note
Rodríguez, Silvia; Nueno, José LuisTeaching Note MT-43-EInformation Technologies, Innovation and Change, MarketingFluidra Connect is a smart solution for pool maintenance professionals to diagnose and manage pool-related issues remotely. It is one of Fluidra's most innovative initiatives but, after a controlled product launch was carried out, approached as a lab, the results were not as expected, with barely 100 devices installed out of a target of 500. Eloy Planes, CEO of Fluidra, questions the approach used for the product. Are the results obtained in the ...Starting at €0.00
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The End of Low-Cost Fundamentalism: The COVID Interruption - Teaching Note
Cruz, Alex; Nueno, José LuisTeaching Note MT-54-EEconomics, Innovation and Change, MarketingWe review pre-COVID-19 trends, discuss the pandemic's main impact on existing models, and provide the likely new post-COVID-19 trends in the airline sector. However, the fundamentals of the democratization of air travel, particularly in the short-haul segments, are left untouched. After a "short" interruption, it will remain a cost-based game in which high return, agile, low-cost carriers compete with typically less-profitable network airlines th...Starting at €0.00