Fluidra Connect: The Internet of Pools - Teaching Note

By Rodríguez, Silvia / Nueno, José Luis

Innovation and Change Marketing Information Technologies

Fluidra Connect is a smart solution for pool maintenance professionals to diagnose and manage pool-related issues remotely. It is one of Fluidra's most innovative initiatives but, after a controlled product launch was carried out, approached as a lab, the results were not as expected, with barely 100 devices installed out of a target of 500. Eloy Planes, CEO of Fluidra, questions the approach used for the product. Are the results obtained in the lab sufficient and definitive, therefore, for determining the future strategy of Fluidra Connect? Is the new segmentation and value proposition appropriate for the company? Would it collide with the professional channel, on which Fluidra hinged its commercial strategy for pools and wellness? Should it continue with the original approach, despite the results obtained, redouble its efforts and expand the scope of the lab?

Collection: IESE (España)

Ref: MT-43-E

Format: PDF

Number of pages: 7

Publication Date: Sep 8, 2017

Language: English, Spanish

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Fluidra Connect: The Internet of Pools - Teaching Note

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