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H-E-B: Creating a Movement to Reduce Obesity in Texas
Alvarez, Jose B.; Riis, Jason; Salmon, Walter J.Case HBS-512034-EMarketingTo maximize their effectiveness, color cases should be printed in color. In January 2012, H-E-B Grocery Co., a private retail chain with stores located in Texas and Mexico, was introducing its Healthy at H-E-B program to its customers. The program, which started with the company's employees a few years earlier, was an effort to educate and inform customers on how to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state...Starting at €8.20
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La reestructuración del sistema local de salud, de financiamiento y modelo asistencial: el caso de Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCase P-999Service and Operations ManagementEl caso describe el proceso de aplicación del nuevo sistema de financiamiento y de modelo asistencial en el Municipio de Camaragibe en el Nordeste de Brasil, en el marco de la reestructuración del Sistema Básico de Salud Brasileño, mostrando los beneficios e implicaciones en la aplicación del nuevo sistema de asistencia de salud local. También analiza los atributos e inconvenientes en la aplicación de programas de este tipo y sobre todo qué cuida...Starting at €8.20
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Ocado
Alvarez, Jose B.; Bell, David E.; McLoughlin, Damien P.Case HBS-516059-EMarketingIn 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated warehouse operation, intelligent software for efficient order delivery, and a customer-friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-i...Starting at €8.20
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Javier Sánchez and the reforms in the management of Spanish hospitals
Keenov E.; García Prat, Antoni; Rosenmöller, MagdaCase P-1004-EService and Operations ManagementA policymaker in one of the Spanish regional governments has to manage the start-up of a new hospital. This task will force him to make a series of decisions about legal models applicable to hospitals, financing, human resources policies and mechanisms for organizing hospital care and coordinating it with primary care. The alternatives considered reflect the main options for reforming or transforming hospital management systems that are currently...Starting at €8.20
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The Hain Celestial Group
Bell, David E.; Alvarez, Jose B.; Weber, James; Shelman, MaryCase HBS-516007-EStrategyHain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on several fronts. First, new consumers were interested in these products and these consumers had characteristics different from those of historical consumers in the segment. Second, the ...Starting at €8.20
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCase HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Starting at €8.20
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Javier Sánchez y las reformas en la gestión de hospitales
Keenov E.; García Prat, Antoni; Rosenmöller, MagdaCase P-1004Service and Operations ManagementUn responsable político del gobierno de una de las regiones españolas se enfrenta a la puesta en marcha de un nuevo hospital. Esta tarea le pone ante la necesidad de tomar una serie de decisiones sobre modelos jurídicos aplicables a los hospitales, financiación, política de recursos humanos y mecanismos de organización de la asistencia hospitalaria y su coordinación con la asistencia primaria. Las alternativas reflejan las principales opciones de...Starting at €8.20
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Running Healthcare With Blockchain: The Case of Estonia
Savic, Brana; Gregory, Robert Wayne; Rosenmöller, MagdaCase SI-204-EInformation Technologies, Innovation and ChangeThe case "Running Health Care With Blockchain: The Case of Estonia" puts students in the shoes of Toomas Hendrik Ilves, the president of Estonia from 2006 to 2016. He was prompted to share his insights by his son Luukas Ilves, who was working at the Lisbon Council, a Brussels-based think tank and policy network on the digital single market and the future of Europe. Finland was preparing for its third European Union presidency beginning on July 1,...Starting at €8.20
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Restructuring the Local Health System, Financing and Health Care Model: the case of Camaragibe
Levcovitz E.; Machado de Souza H.; Sánchez, J.; Rosenmöller, MagdaCase P-999-EService and Operations ManagementThis case describes the process of applying a new financing system and assistance model in the municipality of Camaragibe in north-east Brazil, in the framework of the restructuring of the Brazilian Basic Health System, demonstrating the advantages and implications of this new local health-care system. It also analyzes the attributes and shortcomings of programs of this type, and, especially, the precautions that must be taken, and their implicat...Starting at €8.20
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J.C. Penney's "Fair and Square" Strategy (Abridged), (B), and (C), Teaching Note
Ofek, Elie; Alvarez, Jose B.; Norris, MichaelTeaching Note HBS-516008-EMarketingThis teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.Starting at €0.00