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89 Bits Entertainment Studio: De la mesa al móvil
Molina, Carlos; Caldart, AdrianCase SM-1607Entrepreneurship, StrategyEl caso se centra en el lanzamiento de 89 Bits Entertainment Studio, empresa dedicada a la producción de videojuegos comercializados a través de plataformas online, como la App Store de Apple o Google Play de Google. Se analiza cómo ha evolucionado la cadena de valor de la industria de los videojuegos a consecuencia de la aparición de las plataformas digitales de comercialización. Adicionalmente, permite observar las decisiones estratégicas, orga...Starting at €8.20
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Nikon
Boulongne, Romain; Samila, Sampsa; Singh, Parul; Wehrheim, DavidCase SM-1741-EStrategyThis case describes Nikon's competitive strategy in the imaging business area and provides a comprehensive description of Nikon's competitive environment. The case also discusses Nikon's model of value creation and value capture as well as the different areas of growth for Nikon given the constraints related to industry structure.Starting at €8.20