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Nikon

This case describes Nikon's competitive strategy in the imaging business area and provides a comprehensive description of Nikon's competitive environment. The case also discusses Nikon's model of value creation and value capture as well as the different areas of growth for Nikon given the constraints related to industry structure.

Collection: IESE (España)
Ref: SM-1741-E
Format: PDF
Number of pages: 23
Publication Date: Jul 11, 2023
Language: English

Description

This case describes Nikon's competitive strategy in the imaging business area and provides a comprehensive description of Nikon's competitive environment. The case also discusses Nikon's model of value creation and value capture as well as the different areas of growth for Nikon given the constraints related to industry structure.
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Geographic Setting: Japón

Learning Objective

The case provides provides (i) a strong foundation for an industry analysis using the 5 forces in the imaging business industry, (ii) a good basis for a discussion on Nikon's model of value creation and value capture and, (iii) a good foundation for a discussion on the strategic options for Nikon moving forward.

Nikon

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"Nikon"