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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCase IVEY-9B14M027-EStrategyHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Starting at €8.20
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New York Bakery (E)
David Loree; Ken MarkCase IVEY-9B10C023E-EEntrepreneurship, Leadership and People Management, StrategyA technical consultant is travelling to New York Bakery, and eastern U.S. confectionery company that is under bankruptcy protection. The consultant's task is to assess New York Bakery's readiness for the installation of a new payroll system, which will help it move through the bankruptcy process. By his first week on the job, the consultant realizes that his task is greater than he imagined. In trying to help the organization prepare for the chan...Starting at €5.74
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Merging Esso Iceland and Bilanaust (E)
Gerard Seijts; Ken MarkCase IVEY-9B10C020-ELeadership and People Management, StrategyBy the end of 2007, Hermann Gudmundsson (the chief executive officer of N1) created from the merger between Esso Iceland and Bilanaust) was focused on building trust within his organization. By involving employees in decision-making, N1 had received valuable suggestions on effective business operations. But Gudmundsson had noted a lack of chemistry between employees of the two former firms, and thought that a stumbling block to better relations w...Starting at €5.74
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Born Global: Timeless Herbal Care Prepares to Supply Medical Marijuana to Canadians
Brian C. Pinkham; Ken MarkCase IVEY-9B16M212-EEntrepreneurship, StrategyIn 2012, a former crown attorney for Canada’s Department of Justice started Timeless Herbal Care, a company that was intended to capitalize on Jamaica’s deregulation of marijuana for medical purposes. The entrepreneur and his family relied on their ties to Jamaica and his legal expertise to create a legislative framework for Jamaica’s medical marijuana industry to meet international standards. Concurrently, Canada was readying legislation to allo...Starting at €8.20
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Nestlé Spain: The Red Box
Parés Canalias, Francisco; Renart, Lluís G.Case M-1080-EMarketingUp to 1988, Nestlé España, S.A. had a 45% market share in boxed chocolates in Spain. This leadership position was reinforced in 1988 with the acquisition of Rowntree ("After Eight" and "Quality Street") and Perugina ("Baci"). But it was subsequently strongly challenged when, in September 1989, Ferrero aggressively launched Ferrero Rocher in Spain. In spite of Nestlé's marketing efforts, Ferrero made strong gains in market share. At the end of 199...Starting at €8.20
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Industrial Accessories Ltd.
James E. Hatch; Ken MarkCase IVEY-9B08N024-EEntrepreneurship, FinanceThe president of Industrial Accessories Ltd. (IAL) was preparing for a meeting to consider a management buyout of IAL. IAL was a privately owned maker of attachments for construction vehicles based in British Columbia, Canada. IAL was founded in 1970 by Gerald Stone, now chairman and CEO of IAL. Stone had decided to sell IAL because of health problems. Because he had no suitable heirs to take on leadership of the company, the president and three ...Starting at €8.20
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Nestlé España: Caja Roja
Parés Canalias, Francisco; Renart, Lluís G.Case M-1080MarketingA finales de 1988, Nestlé España S.A. tenía una cuota de mercado del 45% en el segmento de bombones. Esta posición de liderazgo se había visto reforzada por la adquisición en 1988 de Rowntree ("After Eight" y "Quality Street") y Perugina ("Baci"). Sin embargo, en septiembre de 1989, Ferrero lanzó agresivamente el producto Ferrero Rocher en el mercado español y, a pesar de los esfuerzos de marketing de Nestlé, Ferrero consiguió considerables mejor...Starting at €8.20
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Lululemon Athletica: Pitching an IPO
Larry Wynant; James E. Hatch; Ken MarkCase IVEY-9B11N012-EFinanceThe managing director at a major investment bank is preparing his team for a visit to Lululemon Athletica, a yoga-inspired athletic apparel company. The investment bank has been following Lululemon’s development over the past few years and is impressed by the company’s unique positioning and rapid growth. The bank believes that there is a window of opportunity for Lululemon’s founder and private equity investors to either undertake an initial pub...Starting at €8.20
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Granite Apparel: Funding an Expansion (French Version)
James E. Hatch; Larry Wynant; Ken MarkCase IVEY-9B10NF028-EFinanceThe chief financial officer of Granite Apparel is trying to determine which of the three fundraising options is optimal for Granite Apparel to finance a projected rapid growth strategy. The three options are an initial public offering of equity, a privately placed debt issue and a private placement of preferred shares.Starting at €8.20
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Encana Corporation: The Cost of Capital
James E. Hatch; Larry Wynant; Ken MarkCase IVEY-9B07N002-EFinanceTwo managers attending a week-long executive education course are working on an assignment which requires them to estimate the cost of capital for EnCana Corporation, a leading North American oil and gas producer. The two managers disagree about which costs need to be taken into account to complete the assignment. They are not sure about the costs of different sources of capital, the overall cost of capital and the appropriate use of the hurdle r...Starting at €8.20