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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Case DARDEN-QA-0720-EDecision AnalysisSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Starting at €8.20
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SnackChips in China
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.; Clemen, RobertCase DARDEN-QA-0698-EDecision AnalysisThis case is intended to work well as an exam or a capstone for a course on decision analysis, simulation, real options, and game theory. It explores a conventional snack-chip marketer's strategy in China for promoting and advertising a recently acquired healthy snack-chip brand in mid-2002. The marketer has some key decisions to make, now and in the future, about a range of marketing expenditures in the context of an exciting emerging market and...Starting at €8.20
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Kelly Solar - Teaching Note
Lipson, Marc L.; Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Teaching Note DARDEN-F-1614TN-EFinanceTeaching note for product F-1614Starting at €0.00
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Kelly Solar
Bodily, Samuel E.; Lipson, Marc L.; Lichtendahl, Kenneth C. Jr.Case DARDEN-F-1614-EFinanceA small start-up company must make additional investments to maximize its firm value. But the company owner will not make this investment unless she can renegotiate outstanding debt claims. Solving this "debt overhang" problem through negotiation is the focus of the case. In this context, students are exposed to a variety of issues: the nature of financial claims, bargaining and negotiation fundamentals, and agency costs of debt.Starting at €8.20
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Craig Pitchell - President
Mary WeilCase IVEY-9B13C031-ELeadership and People ManagementCraig Pitchell is a young executive who has become director of the board at a local childcare centre. He has discovered that other board members do not comply with the by-laws for the centre. He is presenting at a special meeting to oust the current board and replace them with an alternate slate of directors.Starting at €8.20
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Lululemon Athletica Inc. - Moving Forward With Humility - Teaching Note
Mary Weil; Julia CuttTeaching Note IVEY-8B14A036-ETeaching note for product 9B14A036.Starting at €0.00
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An Influencer Strategy for Budweiser in Canada - Teaching Note
Mary Weil; Ken MarkTeaching Note IVEY-8B19A014-EStrategyTeaching note for product 9B19A014.Starting at €0.00
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Innovative Automation: Coping with COVID-19
Mary Weil; Ramasastry ChandrasekharCase IVEY-9B21C004-ELeadership and People ManagementIn early April 2020, COVID-19 began impacting trade, commerce, and industry globally. The founder and president of Innovative Automation Inc., a custom machine builder in the small and medium enterprise sector in Ontario, Canada, was facing two main dilemmas. First, how should he ensure that the internal channels of communication at the company remain open as its employees-like everyone in the rest of the province and indeed the rest of the world...Starting at €8.20
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Starbucks Corporation: A Bittersweet Reputation Recovery - Teaching Note
Mary Weil; Christine YanTeaching Note IVEY-8B20M172-EStrategyTeaching note for product 9B20M172.Starting at €0.00
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Earthwear Face & Body: Communicating Corporate Culture (B)
Mary Weil; Julia CuttCase IVEY-9B14C046-EEntrepreneurship, Leadership and People ManagementSupplement to 9B14C045.Starting at €5.74