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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCase IVEY-9B01AS16Entrepreneurship, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Starting at €8.20
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Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
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Fairview Capital
Rogers, Steven S.; Collins, DerrickCase HBS-319050-EEntrepreneurshipFairview Capital is a pioneering alternative assets investment manager, as it is the first U.S. private equity fund of funds that focused on investing in private equity and venture capital funds managed by African-Americans and other minority investment managers. This case study focuses on Fairview's strategic decisions that ultimately led to the growth and expansion of its investment portfolio to over $3 billion.Starting at €8.20
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Earl Gordon - Eastern Circle
Rogers, Steven S.; White, GregCase HBS-317061-EEntrepreneurshipThis case follows an African-American entrepreneur through the process of sourcing a potential acquisition, valuing a company, and securing the funding to purchase the company. This entrepreneur must decide if he should close the deal and which financing term sheet to accept.Starting at €8.20
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Joel L. Dawson: Eta Devices
Rogers, Steven S.; Abrams, Derek G.Case HBS-318009-EEntrepreneurshipAfter a successful career in research and academia, Joel Dawson, decided to pursue entrepreneurship in the semiconductor industry. Together with several others, Joel Dawson co-founded Eta Devices in 2014 based on new technology developed at MIT to improve the efficiency of radio transmitter devices.Starting at €8.20
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United Housing - Otis Gates, Teaching Note
Rogers, Steven S.; Cook, MercerTeaching Note HBS-317060-EEntrepreneurshipTeaching note for case 317059.Starting at €0.00
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The Stories Behind the Numbers
Rogers, Steven S.; Roman, FranciscoCase HBS-315069-EStarting at €8.20