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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCase IVEY-9B01AS16Entrepreneurship, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Starting at €8.20
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Dharavi: Developing Asia's Largest Slum (A)
Iyer, Lakshmi; Macomber, John D.; Arora, NamrataCase HBS-710004-EEconomicsMaharashtra state is accepting bids to redevelop Dharavi, the largest slum in Asia. A real estate developer assesses the risks and tenders a bid. The bid conditions include providing new free housing to tens of thousands of slum dwellers. The cost of constructing the housing is anticipated to be paid for from the revenues from developing and selling market-rate housing. While the primary concerns are cost of construction, cost of capital, and rev...Starting at €8.20
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Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
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Urbanizing China, Teaching Note
Iyer, LakshmiTeaching Note HBS-714037-ETeaching Note for 713037.Starting at €0.00
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Urbanizing China
Iyer, Lakshmi; Donovan, G.A.Case HBS-713037-EIn 2012, China attained a historic development milestone with more Chinese citizens living in cities than in the countryside. China's rapid urbanization, and the accompanying conversion of agricultural land to non-agricultural uses, raised a number of economic, social, and political concerns. Could China maintain its food security in view of the sharply rising demand for land for urban development? How could it ensure the sustainability of local ...Starting at €8.20
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74
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India 2014: The Challenges of Governance
Iyer, Lakshmi; Vietor, Richard H.K.Case HBS-712038-EEconomicsIn January 2012, the government of India faced significant challenges to achieving three key objectives of high growth, inclusive development, and improved governance. The economy was experiencing a growth slowdown, persistently high inflation, and infrastructure and energy deficits. Policy reforms were hampered by several recent corruption scandals, widespread citizen protests against corruption, and disagreements with coalition partners. Could ...Starting at €8.20
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Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74