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Transformation Through Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37-EInnovation and Change, Service and Operations Management, StrategyDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully.Starting at €15.00
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Transforma tu empresa con el Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37Innovation and Change, Service and Operations Management, StrategyTransformar la empresa requiere un enfoque de dirección que permita el cambio ordenado. El design thinking puede jugar un papel imprescindible en este proceso.Starting at €15.00
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Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCase DARDEN-E-0483-EBusiness Ethics and Corporate Social ResponsibilityThis partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior and abuse over the years, but coaches, trainers, adm...Starting at €5.74
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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCase IVEY-9B01AS16Entrepreneurship, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Starting at €8.20
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Billie Jean King: Serving Up Leadership
Freeman, R. Edward; Grushka-Cockayne, Yael; Liedtka, Jeanne M.; Mead, JennyCase DARDEN-E-0488-EBusiness Ethics and Corporate Social ResponsibilityThroughout a lifetime of athletic success, hard work, high visibility, and professional and personal challenges both on and off the tennis court, Billie Jean King, an icon of both professional tennis, business, and activism, remained deeply committed to gender equality, social parity, and justice. In tennis and beyond, King had fought many battles, overcome many challenges, and knocked down barriers in the sports world and beyond. She had promote...Starting at €8.20
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Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
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Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
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Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74
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Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74
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Maple Leaf Simply Fresh (A)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A008-EMarketingA new line of chilled ready meals has been developed after significant technological breakthroughs in food processing by Maple Leaf Consumer Foods. The chilled ready meals category in Canada is expected to exceed $200 million by 2011, and plans call for Maple Leaf to own more than half the category by that time. In the (A) case in this four-part series, the vice president of innovation and brand development is convening a group meeting to finaliz...Starting at €8.20