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Search results
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Search engine optimization (SEO)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-374Information Technologies, MarketingEn el mundo digital, los buscadores (o Search Engines) son escaparates absolutamente necesarios para dar visibilidad a un negocio. No tener una buena posición en los resultados de las búsquedas (o un buen ranking) equivale a perder oportunidades de venta o comunicación con potenciales clientes. Si nuestro negocio no aparece en los resultados de búsqueda, literalmente, no existimos. El SEO (Search Engine Optimization) abarca una serie de técnic...Starting at €8.20
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LATAM Airlines: Fuertes turbulencias en tiempos de Coronavirus (A)
Braun, Matias; Solís, ErnestoCase ESE-DF-C-ES-20-345FinanceLATAM el operador aeronáutico líder en Latinoamérica, transporta cerca de 70 millones de pasajeros y casi 1,000 toneladas de carga a más de 150 destinos en 29 países. Su flota consta de 342 naves. Atiende seis mercados domésticos: Argentina, Brasil, Chile, Colombia, Ecuador y Perú, además de tener operaciones internacionales dentro de la región y hacia el resto del mundo. Sus acciones se transaban en Santiago y New York en forma de ADR. Después d...Starting at €8.20
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Search Engine Marketing (SEM)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-376Information Technologies, MarketingLos buscadores son escaparates imprescindibles para dar visibilidad y promocionar nuestra empresa y nuestros productos. No aprovechar las enormes posibilidades que nos brindan equivale a una potencial pérdida de notoriedad y ventas. Cuando un usuario realiza una búsqueda, el buscador devuelve los resultados que considera más relevantes para dicha consulta: Por un lado, proporciona resultados orgánicos o naturales. Aparecen en el centro de la pági...Starting at €8.20
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LATAM Airlines: Strong turbulence in times of Coronavirus (A)
Braun, Matias; Solís, ErnestoCase ESE-DF-C-EN-20-345-EFinanceLATAM, the leading aeronautical operator in Latin America, transports nearly 70 million passengers and almost 1000 tons of cargo to more than 150 destinations in 29 countries. Its fleet consists of 342 aircraft, and it serves six domestic markets: Argentina, Brazil, Chile, Colombia, Ecuador, and Peru, in addition to having international operations within the region and to the rest of the world. Its shares are traded in Santiago and New York in th...Starting at €8.20
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LATAM Airlines: Fuertes turbulencias en tiempos de Coronavirus (A) - Teaching Note
Braun, Matias; Solís, ErnestoTeaching Note ESE-DF-C-ES-20-345 - Teaching Note-EFinanceLATAM, the leading aeronautical operator in Latin America, transports nearly 70 million passengers and almost 1000 tons of cargo to more than 150 destinations in 29 countries. Its fleet consists of 342 aircraft, and it serves six domestic markets: Argentina, Brazil, Chile, Colombia, Ecuador, and Peru, in addition to having international operations within the region and to the rest of the world. Its shares are traded in Santiago and New York in th...Starting at €0.00
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Search Engine Optimization (SEO)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-374-EInformation Technologies, MarketingIn the digital world, search engines are shop windows. They are an absolute necessity for giving visibility to a business. A company that does not have a top position in online search results is missing opportunities to sell to, or communicate with, potential customers. And a business that does not appear in search results might as well not exist. Search engine optimization encompasses a range of techniques aimed at improving a website's posi...Starting at €8.20
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Search Engine Marketing (SEM)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-376-EInformation Technologies, MarketingSearch engines are shop windows, giving visibility to our products and promoting our company. Not to make good use of them is to miss an opportunity to build brand and sales. When a user conducts a search, the search engine displays the results it considers most relevant. On the one hand, it displays "organic" or "natural" results. These appear in the middle of the results page and are not paid for by the company. SEO techniques are used to optim...Starting at €8.20