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Guinness en Cruzcampo (A)
Conde Zurita, Jaime; García Castro, AntonioCase IIST-DGI-143StrategyEl caso muestra la operación de compra de Cruzcampo por la compañía Internacional Guinness. Además de crear debate acerca de la compraventa en sí misma, desarrolla las distintas reacciones de todos los grupos de interés, sobre todo aparece muy bien reflejada toda la integración del equipo humano que integran ambas compañías. Así mismo, introduce el nuevo plan estratégico que se pone en marcha ante esta nueva etapa de la compañía que se acaba de c...Starting at €8.20
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment - Teaching note
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Teaching Note INSEAD-4999TN-ECorporate Governance, Service and Operations ManagementTeaching note for the case “Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment”Starting at €0.00
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The Evolution of the Circus Industry (A)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Case INSEAD-4999A-ECorporate Governance, Service and Operations ManagementThis is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts. The case reveals that the industry had become a red ocean with limited profit and ...Starting at €8.20
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (case B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Case INSEAD-4999B-ECorporate Governance, Service and Operations ManagementThis is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths...Starting at €8.20
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Incluso un payaso puede hacerlo: el Cirque du Soleil recrea el espectáculo en vivo (Caso B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Case INSEAD-4999BSPCorporate Governance, Service and Operations ManagementEste es el segundo de una serie de dos casos. Cirque du Soleil entró con mucho éxito una industria circense estructuralmente poco atractivo. Fue capaz de reinventar la industria y creó un nuevo espacio de mercado, desafiando las suposiciones convencionales sobre cómo competir. Innovó en el valor desplazando el grupo de compradores de los niños (usuarios finales del circo tradicional) a los adultos (compradores del circo tradicional), basándose en...Starting at €8.20