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Ziqitza Health Care Limited: Cómo responder a la corrupción
Crawford, Robert; Smith, Craig M.Case INSEAD-5897SPStrategySweta Mangal, CEO de Ziqitza Health Care Limited, debe decidir cómo responder a un funcionario del gobierno que ha exigido un soborno para liberar el pago por los servicios de ambulancia que ZHL proporciona. El soborno es común en la India, pero también hay un creciente movimiento contra la corrupción. Un nuevo empleado alega que el soborno es la única manera que tiene ZHL para hacer nómina y mantener sus ambulancias, lo que significa más vidas s...Starting at €8.20
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Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)
Andrew T., StephenCase INSEAD-5664PT-PPMarketingThe Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.Starting at €8.20
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Ricardo Semler: A Revolutionary Model of Leadership (Portuguese Version)
Betania, Tanure; Maddux, William; Swaab, Roderick; Williams, ElinCase INSEAD-5982PT-PPLeadership and People ManagementThe case follows the story of Brazilian business leader, Ricardo Semler, who took over the family marine pump business, Semco, the multi-national, multi-sector success. To do this, Ricardo Semler radically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed culture into Semco through a radical process of workplace democratization. Finally, he successfully applied the same leadership princi...Starting at €8.20