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Sistemas de costes basados en la actividad
Davila, Antonio; Fernández, Albert; Velilla, ManuelTechnical Note CN-182Accounting and ControlSe describe el modelo conceptual de los sistemas de costes basados en la actividad (Activity Based Costing) y los compara con los sistemas de costes convencionales, haciendo especial énfasis en las nuevas ideas aportadas por el sistema ABC.Starting at €8.20
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Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
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Jobs to Be Done: Application in Environments of High Digital Density
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62-EInformation Technologies, Innovation and Change, MarketingThe Jobs to Be Done (JTBD) theory is grounded upon the fact that customers do not buy products or services but instead "hire" them to do a given "job"; hence its name. This technical note introduces JTBD theory and explains how to apply it in an environment of high digital density.Starting at €8.20
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The First 10 Questions for Would-be Searchers
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-15-EEntrepreneurship, FinanceThis note answers ten of the most common questions asked by people who are relatively new to the search fund model, or have never heard of a search fund before. The content of this note is based on the experience of search funds from around the world, and will help prospective entrepreneurs become familiar with the search fund model and the important questions that should be answered before considering the model more seriously. At the end of each...Starting at €8.20
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What Needs to Be True? A Simple Framework for Evaluation
Kim, K. DennieTechnical Note DARDEN-S-0418-EStrategyFor strategists, a good hypothesis is invaluable, both as a starting point and as a guide to help structure a good analysis. A hypothesis-driven approach is widely regarded as the gold standard in tackling problems where uncertainty and ambiguity make it difficult to identify obvious solutions. “What needs to be true?” (WNT) is a framework that highlights the power and importance of assumptions in strategic decision-making; thus, it is an essenti...Starting at €8.20
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Can the board of directors be an effective team?
Canals, JordiTechnical Note SMN-709-ECorporate Governance, StrategyThis technical note discusses whether boards of directors can be effective teams to help govern the company. Most of the literature in this area deals with the board structure and composition. This note presents the key attributes of boards as human groups, the dynamics of effective groups decision-making and the cognitive and behavioral biases that diminish board effectiveness.Starting at €8.20
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What Needs to Be True? A Simple Framework for Evaluation
Kim, K. DennieTechnical Note DARDEN-S-0418StrategyFor strategists, a good hypothesis is invaluable, both as a starting point and as a guide to help structure a good analysis. A hypothesis-driven approach is widely regarded as the gold standard in tackling problems where uncertainty and ambiguity make it difficult to identify obvious solutions. “What needs to be true?” (WNT) is a framework that highlights the power and importance of assumptions in strategic decision-making; thus, it is an essenti...Starting at €8.20
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How to Be a Reformist : Basic Attitudes
Calleja Rovira, RicardoTechnical Note BEN-145-EBusiness Ethics and Corporate Social ResponsibilityStarting at €8.20
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Being an entrepreneur in a family business
Gallo, Miguel ÁngelTechnical Note DGN-512-EStrategyStarting at €8.20
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Being an entrepreneur in a family business (Portuguese Version, Brazil)
Gallo, Miguel ÁngelTechnical Note DGN-512-PBStrategyStarting at €8.20