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Technical Note

Jobs to Be Done: Aplicación en entornos de alta densidad digital

By Pérez Balaguer, Jesús / Gregory, Robert Wayne / Zamora, Javier

Innovation and Change Marketing Information Technologies

La teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.

Collection: IESE (España)

Ref: SIN-62

Format: PDF

Number of pages: 14

Publication Date: Jun 7, 2019

Language: Spanish, English

Description

Learning Objective

Aprendizaje de la innovación utilizando la tecnología digital.

Jobs to Be Done: Aplicación en entornos de alta densidad digital

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Jobs to Be Done: Aplicación en entornos de alta densidad digital

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Learning Objective

Jobs to Be Done: Aplicación en entornos de alta densidad digital

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